Esports Insider Sold to New Owner

Esports Insider, a London-based B2B media company specializing in the business of competitive gaming, has been acquired by an undisclosed buyer. The sale marks a significant transition for the organization, which was founded in 2016 and previously operated under the majority ownership of Sport Global/SBC. While the financial terms of the transaction remain private, the shift in ownership is expected to pivot the company’s strategic focus toward a media-only model.

The acquisition coincides with the departure of Sam Cooke, a founding member and long-time managing director who served the company for over nine years. During his tenure, Cooke was instrumental in developing the brand into a multifaceted entity encompassing news publishing, event management through ESI Events, and marketing services via ESI Connect. Following his exit, Cooke has transitioned to a new role as the chief business development officer at UNEVN, a gaming furniture company.

The sale reflects ongoing consolidation and structural changes within the esports business media landscape. As of early 2025, the identity of the new owner and the specific operational roadmap for the publication remain unconfirmed. The transition highlights a broader trend of shifting priorities among B2B media entities as they navigate the evolving economic climate of the global esports industry.