The 9th Hamburg Games Conference: Insights and Highlights

The 9th Hamburg Games Conference, held on April 5, 2018, at the Bucerius Law School, focused on the theme "Play it: The Future of Games and Films." The event served as a platform to explore the intersection of the film and gaming industries, specifically highlighting the growing importance of transmedia storytelling and development. By examining how intellectual property can be adapted across various media formats, the conference aimed to provide industry professionals with insights into modern production workflows and market opportunities.

Key presentations featured experts from across the sector, including Christian Fonnesbech of Nordisk Film Games, who delivered a keynote on IP development, and Niklas Wilke of PriceWaterhouseCoopers, who provided an analysis of market figures and potential for transmedial products. Additional sessions included case studies on augmented reality applications for graphic novels, the integration of film production workflows into game development, and the cross-platform evolution of creative projects.

The conference emphasized the value of networking and professional exchange within the Hamburg games ecosystem. To ensure accessibility for those unable to attend in person, the organizers recorded the entire event, making all lectures and the subsequent "Games & Gamification" networking session available via the Gamecity Hamburg YouTube channel. This digital archive serves as a comprehensive resource for developers and stakeholders interested in the technical and strategic intersections of contemporary media production.