Raport Bieżący Nr 68/2018

Movie Games S.A., an associate company of PlayWay S.A., entered into a formal licensing agreement with Discovery Licensing Inc. in December 2018 to develop and publish a video game based on the popular television franchise Mythbusters. This partnership grants Movie Games the rights to utilize Discovery’s trademarks, music, sound assets, and character likenesses for a title scheduled for release in late 2019. The agreement represents a strategic collaboration between the Polish development sector and a major American media conglomerate to leverage a globally recognized intellectual property that has aired continuously since 2003 across seventeen seasons.

The scope of the partnership extends beyond intellectual property rights to include a comprehensive international marketing campaign managed by Discovery. Promotional efforts are designed to be large-scale and multi-channel, encompassing television advertisements on Discovery’s networks, product placement within television programming, and endorsements from the show’s prominent talent. Digital outreach is a primary focus, utilizing Discovery’s social media presence—notably the Mythbusters Facebook page with its 6.6 million followers—alongside email campaigns and public relations initiatives. Furthermore, Discovery committed to leveraging its institutional relationships with major digital storefronts, such as the App Store, to secure high-visibility featuring for the game during its launch window.

PlayWay S.A. played a facilitative role in securing the contract and remains involved in supporting the marketing operations for the project. The timing of the game’s development coincides with a broader brand revival for the franchise, including the 2019 launch of the Mythbusters Jr. series. By integrating scientific myth-testing gameplay with the established reach of a global media brand, the project aims to capture a diverse international audience across multiple gaming platforms. This corporate disclosure, filed under market abuse regulations, highlights the increasing trend of cross-media synergy within the mid-sized gaming industry.