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Popremierowy Raport Sprzedażowy Dotyczący Gry Junkyard Simulator
The release of Junkyard Simulator in Early Access on the Steam platform occurred on October 13, 2021, under the publishing label of Rebelia Games, a subsidiary in which PlayWay S.A. holds a 79% stake. Within the first 72 hours of availability, the title achieved a gross sales volume of 19,000 units on PC. This initial performance allowed the project to recoup approximately half of its total development, testing, localization, and marketing costs, which were capped at 0.77 million PLN. Market reception during this three-day window was mixed, with the title receiving a 55% positive rating based on 250 player reviews. Despite the polarized feedback, the game reached a peak position of ninth on the Steam Global Bestseller list. Sales were geographically diverse, led by the United States at 19% and Germany at 18%, followed by the Russian Federation at 10% and the United Kingdom at 7%. Other notable markets included France, Canada, Australia, Poland, and China. The conversion of the pre-launch interest was significant, as the outstanding wishlist stood at 182,000 units just prior to release. Following 72 hours of sales, 13,000 units were purchased directly from wishlists, leaving an outstanding wishlist of 179,000 units. Refund figures reached 1,700 units during this period. Looking forward, the strategic plan involves expanding the title’s reach through console ports, a Nintendo Switch version, and a VR adaptation, all to be developed by entities within the PlayWay capital group.
PlayWayOct 2021
Legal
Raport Bieżący ESPI Nr 19/2021
PlayWay S.A. provides a comprehensive post-launch performance analysis for Car Mechanic Simulator 2021 following its multi-platform release in August 2021. The data confirms a highly successful commercial debut, with total development, marketing, and localization costs of 2.7 million PLN fully recouped within the first 24 hours of the Steam launch. The company maintains a revenue share of at least 85% from the title, which achieved a peak concurrent player count of 18,500, setting a new record for the PlayWay Group. Sales figures at the time of reporting show 132,000 units sold on PC and 11,000 units on Xbox, supplemented by 161,000 DLC units on PC and 4,500 on Xbox. The title reached the top two positions on the Steam Global Bestseller list. Player reception remains strongly positive with a 93% approval rating on Steam based on 1,300 reviews. Geographic distribution of sales is led by the United States at 26%, followed by Germany at 9% and Russia at 7%, with the remaining volume spread across various international markets including the United Kingdom, France, and China. Strategic management of the franchise includes a higher retail price point and a more conservative discounting strategy compared to previous iterations. Future growth is expected through the continued release of paid DLC and the development of ports for Nintendo Switch and Virtual Reality platforms by subsidiary companies within the PlayWay Group. Pre-launch interest was significant, evidenced by 425,000 demo downloads and an outstanding wishlist that remained at 251,000 units even after 70,000 wishlist conversions at launch.
PlayWayAug 2021
Legal
Raport Bieżący Nr 59/2018: Popremierowy Raport Sprzedażowy Dot. Gry Thief Simulator
PlayWay S.A. achieved significant commercial success with the release of Thief Simulator, which launched on the Steam platform on November 9, 2018. The title demonstrated immediate financial viability by recouping its total production and marketing costs within the first twenty-four hours of availability. Total expenditures for the game’s development and promotion amounted to approximately 300,000 PLN. Within the initial 72-hour window following the launch, the company recorded sales exceeding 36,000 units to end customers. The game’s market performance was bolstered by a strong debut on the Steam Global Bestsellers list, where it reached the top position on its release day and maintained a top-ten ranking shortly thereafter. Quality assurance efforts led by the PlayWay Testing Center contributed to a positive reception, reflected in an initial user approval rating of 81% on Steam. Because the developer, Noble Muffins, functions as an internal team rather than an external subsidiary, PlayWay S.A. retains at least 90% of the net profits generated by the title. Based on these robust early metrics, the company intends to expand the reach of the intellectual property through ports to PlayStation 4, Xbox One, Nintendo Switch, and mobile devices. Management views Thief Simulator as a cornerstone of its simulator portfolio and has already integrated a sequel into its long-term production schedule. This strategic focus aims to capitalize on the game’s potential as a recurring franchise while ongoing updates and content additions are expected to further enhance player satisfaction and long-term sales tail.
PlayWayNov 2018
Legal
Raport Bieżący Nr 29/2019
PlayWay S.A. provides a comprehensive post-release sales update for its primary simulation game portfolio as of June 2019, highlighting the commercial performance of several key titles across global digital and retail channels. The data reveals significant market penetration for the company’s flagship products, with House Flipper and Car Mechanic Simulator 2018 leading the portfolio at 900,000 and 875,000 units sold, respectively. The broader ecosystem for these titles shows high engagement, evidenced by over 1.6 million DLC units sold for the Car Mechanic Simulator series and 86,000 units for the House Flipper: Garden DLC. The performance of recent releases indicates strong initial momentum, particularly for Cooking Simulator, which achieved 55,000 units sold within its first 72 hours on Steam. This title demonstrates a diversified geographic reach, with the United States accounting for 22% of sales, followed by China at 20% and Germany at 9%. Other notable sales figures include Thief Simulator at 270,000 units and UBOAT at 100,000 units. While these gross figures are subject to a standard 14-day refund window, the company maintains a stable quantity-based refund rate of approximately 6% on the Steam platform. Future growth prospects are supported by a substantial pipeline and high consumer interest, as the total outstanding Steam wishlist for the PlayWay Capital Group has surpassed 5 million entries. Upcoming titles such as Bum Simulator and Junkyard Simulator lead the wishlist rankings with 103,000 and 87,000 entries, respectively. Furthermore, the company’s expansion into the mobile segment shows significant scale, with Car Mechanic Simulator 18 surpassing 15.8 million mobile downloads and maintaining over 1 million active installations. This performance underscores PlayWay's dominant position in the simulation genre across both PC and mobile platforms.
PlayWayJun 2019