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Key insights
6 slides
Market Context
The Thai gaming industry is experiencing rapid expansion.
Mobile gaming remains the dominant segment within the market.
Key Driver. Increased digital consumption and mobile gaming are driving the rapid expansion of the Thai gaming industry.
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- 01Thailand's gaming market was valued at 22,000 million baht in 2019, up 13% year on year, which the document says is the second fastest-growing market in Southeast Asia.See it on page 6
- 02The document identifies lack of specialist and skilled labor as a main pain point, citing insufficient gaming courses from universities such as coding skill.See it on page 9
- 03Of the 434,382 ICT workers in 2019, software and applications developers and analysts made up an estimated 11.1% of total ICT jobs.See it on page 10
- 04Mobile games accounted for 67% of the gaming industry in Southeast Asia, compared with 24% for PC and 9% for console.See it on page 8
- 05Newzoo projects mobile game revenues of 77.2 billion USD in 2020, growing 13.3% year on year, with the document stating that mobile gaming saw the biggest increase in engagement and revenues as a result of COVID-19 measures.See it on page 5
- 06The document reports that event postponements and cancellations due to COVID-19 directly affect gaming companies' income, citing the postponement of Garena World 2020, which it describes as the region's largest Esports tournament.See it on page 10
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Summary
This depa Investment Quarterly examines the gaming industry in Thailand, covering the gaming landscape, supply chain pain points, investment opportunities, government incentives, international best practices, and promoted gaming projects. It draws on secondary sources including Newzoo, National Statistical Office data, and Digital Economy Promotion Agency and IMC Institute research, with 2020 as the reference context for the COVID-19 pandemic. The document reports that the value of Thailand's gaming market was 22,000 million baht in 2019, up 13% year on year, citing True Visions Group Company Limited. It identifies two main pain points: lack of specialist and skilled labor, and event postponements and cancellations due to COVID-19. For labor, it reports 434,382 ICT workers in 2019, with software and applications developers and analysts estimated at 11.1% of total ICT jobs. For events, it cites the postponement of Garena World 2020. The document also describes depa funds and BOI incentives available to gaming companies, and it reviews promotion policies in Malaysia, France, the United Kingdom, Australia and Korea. The document notes that the COVID-19 lockdowns increased online gaming, with worldwide mobile game revenues forecast at 77.2 billion USD in 2020, growing 13.3% year on year according to Newzoo.
