Top 20 Global Mobile Apps: November 2024

SocialPeta’s November 2024 analysis ranks the top twenty global mobile apps by advertising spend, revenue, and downloads. The data reveal a pronounced shift toward short‑drama platforms, with ShortMax from Jiuzhou Culture leading the advertising list through 308,000 deduplicated creatives—89 % new—and campaigns spanning 76 countries, dominated by the United States and Europe. Trip.com follows with 187,000 creatives, heavily image‑based and focused on travel keywords, while Kwai’s 22,000 video creatives target Brazil, Portugal, and Singapore.

Revenue figures show a modest overall decline across the App Store, yet ChatGPT defies this trend with a 4.6 % month‑over‑month increase, suggesting continued AI adoption by consumers. Other notable performers include X (22.1 % rise), iQIYI (54.5 % jump, driven by Thailand, Taiwan, and the U.S.), and NetShort (221.8 % surge). On Google Play, Amazon Shopping’s revenue climbs by approximately $1.5 million as holiday shopping intensifies.

Download activity highlights Netflix’s 13.7 % growth, buoyed by its gaming strategy and upcoming Monument Valley 3 release. Bluesky experiences a 221.4 % download surge, positioning it near the top of the App Store list. On Google Play, Facebook downloads rise 38.7 % following regulatory changes that removed competing live‑streaming apps, while Google Gemini’s 33.1 % growth pushes it into the top fifteen.

The study covers worldwide markets, focusing on November 2024, and draws on SocialPeta’s aggregated advertising, revenue, and download datasets from both the App Store and Google Play.