Sensor Tower Introduction/Overview Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s - 2 winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app landscape with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile. Press Inquiries: [email protected] Business Inquiries: [email protected]

Sensor Tower ｜Our Customers Top publishers trust Sensor Tower insights to grow their business. Top publishers trust Sensor Tower insights to grow their business. L'ORÉAL O Google u epaon Disnep petco HERSHEY amazon 2ROVIO PDOORDASH depop Walmart * Microsoft SEGA dyson SONY zfetch Piu ∞ Meta OUTFiT7 Gett. Il ByteDance REWARDS Alibaba POPeYeS Tencent Hifl VBWARNER BROS. P&G SNBA cvs B gohmsonaJohmson Welch's Revolut Health. Domino's Note: Top publishers by app store revenue | Source: Sensor Tower Note: Top publishers by app store revenue Source: Sensor Tower

Sensor Tower Solutions Sensor Tower Sensor Tower Sensor Tower Sensor Tower App Performance App Advertising Audience Pathmatics Digital Insights Insights Insights Advertising Insights For those who need visibility For those who need visibility For those who need visibility For those who need visibility into the mobile app ecosystem. into paid user acquisition into your existing, competitor, into the digital ad ecosystem. Enjoy insight into: app rankings, strategies. and potential new audiences. Gain insight into: ads served, spend downloads, and revenue; active Enjoy insight into: global and Enjoy insight into: which apps and impression estimates, SOV, and users, demographics, retention, regional share of voice (SOV) consumers are actually more across key channels, like: sessions, and time spent; app across apps and the biggest interacting with (app Facebook, Instagram, X (formerly ratings and reviews, keywords, mobile app ad networks, top engagement) AND which ads Twitter), OTT, YouTube, display, search ads, and more. advertisers, publishers, creatives, they’re seeing (ad exposure). video, and others. and more.

Sensor Tower Solutions Sensor Tower Sensor Tower Gaming Advanced Usage Insights Insights For those who need the deepest For those who need the deepest look into the mobile gaming look into app user engagement. ecosystem. Sensor Tower Pathmatics Retail Media Insights For those who need industry-first insight into on- and off-site retail media network investments Enjoy insight into: downloads, Enjoy insight into: sessions per revenue, RPD, and ARPDAU user; time spent; time of day; days Enjoy insight into: ad spend, media beyond the top-level category used per time period; new, mix, share of wallet, impressions, (Lifestyle & Puzzle) and can drill retained, resurrected, and churned and SOV for brands and products deeper into genres (Puzzle, user trends; and cohort usage across retailers – gaining a coveted Arcade, etc.) and sub-genres overlap. view into the co-branded digital ad (Swap, Word, etc.). ecosystem and retail media networks.

Sensor Tower Executive Summary The report provides an in-depth analysis of global Consumer Banking Sponsored wow the Chicken Big Mac is just like the Big Mac fr apps and brands in 2025. This includes trends in Consumer Banking app downloads in recent years, changes in banking app downloads 15:06 .l 5G across iOS and Google Play and the performance of leading apps in Today 24 September some of the world’s most dynamic consumer banking markets. The report also leverages Sensor Tower’s Advertising Insights to explore trends in digital advertising by consumer banking brands across The Big Mac now comes in Order Now prime different markets, as well as major advertising channels and popular ad video creatives. Clarification on Revenue and Downloads Data NEW ON APPLE ARCADE Sensor Tower's revenue figures are derived from estimated in-app purchase Race into Temple (IAP) revenue on the App Store and Google Play, excluding ad revenue, Run: Legends revenue from third-party Android app- store sales, and direct payment Apple Arcade revenue from developers’ websites and other channels. Unless explicitly Temple Run: Legends Get All New Temple Run Advent. stated as net revenue, the revenue figures shown represent gross revenue (before platform deduction). Sensor Tower's downloads figures are derived from estimated downloads on the App Store and Google Play, excluding - installs, duplicate downloads, and downloads from third-party Android - store.

t. stated as net revenue, the revenue figures shown represent gross revenue (before platform deduction). Sensor Tower's downloads figures are derived from estimated downloads on the App Store and Google Play, excluding - installs, duplicate downloads, and downloads from third-party Android - store. Google Play is not available in Mainland China.