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The Esports Advocate
This follows the end of the partnership between NetEase and Activision Blizzard.
Core Issue. The end of the NetEase and Activision Blizzard partnership created significant uncertainty for China’s four Overwatch League teams.
The dissolution of the partnership between NetEase and Activision Blizzard in early 2023 created significant instability for the four Chinese teams competing in the Overwatch League: the Guangzhou Charge, Hangzhou Spark, Chengdu Hunters, and Shanghai Dragons. The primary thesis centers on the operational uncertainty facing these organizations, as they navigate a lack of clear guidance from Activision Blizzard regarding the future of the league in the Chinese market.
Key findings indicate that these teams are adopting conservative financial strategies, operating on reduced budgets while awaiting further instructions. The lack of clarity has led to widespread speculation regarding the potential relocation of team operations to South Korea, where many of the players are based. Furthermore, the absence of a confirmed Chinese distributor for Blizzard titles has prompted professional players, streamers, and talent to explore opportunities in alternative esports titles, most notably Riot Games’ Valorant and Valve’s CS:GO.
The scope of this situation is limited to the Chinese esports sector, specifically impacting the Overwatch League franchise model. Unlike their international counterparts, Chinese teams are reportedly not participating in current collective bargaining efforts led by other league members regarding profitability and operational costs. The situation reflects a broader crisis in the region, as the official cessation of Activision Blizzard services in Mainland China has left teams and fans without a clear path forward, effectively stalling investment and development within the local Overwatch ecosystem.
Activision BlizzardCompany · Game company · 399 documents
ValveCompany · United States · founded 1996 · 348 documents
Riot GamesCompany · United States · founded 2006 · 298 documents
NetEaseCompany · China · founded 1997 · 183 documentsThe games and companies this document names on the inner ring, other documents about them on the outer one. Select a cover to see it up close and open it in a new tab; drag to move, pinch or Ctrl + scroll to zoom.
The Esports Advocate · 2026