Market (Mobile)·Updated Jun 25, 2026 by Tenjin
iOS maintains a significant retention advantage over Android across all performance tiers, with top-tier iOS games achieving 51% day-1 and 22% day-7 retention compared to 42% and 16% on Android.
The cost-per-install (CPI) gap between Android and iOS has narrowed to 10 cents, down from a four-year average of 15 cents, indicating intensified competition on the Android platform.
Median hyper-casual titles show a clear performance disparity between platforms, with iOS recording 25% day-1 and 6% day-7 retention versus 19% and 3% on Android.
Japan and South Korea consistently rank among the top three global markets for both player volume and revenue potential in the hyper-casual segment.
Key regions for user acquisition and monetization strategies include the United States, Japan, South Korea, Brazil, the United Kingdom, Canada, Germany, India, France, and Indonesia.
These benchmarks are derived from an aggregate analysis of over 100,000 games tracked by GameAnalytics, representing data from one-third of global mobile players during Q3 2022.
iOS maintains a significant retention advantage over Android across all performance tiers, with top-tier iOS games achieving 51% day-1 and 22% day-7 retention compared to 42% and 16% on Android.
The cost-per-install (CPI) gap between Android and iOS has narrowed to 10 cents, down from a four-year average of 15 cents, indicating intensified competition on the Android platform.
Median hyper-casual titles show a clear performance disparity between platforms, with iOS recording 25% day-1 and 6% day-7 retention versus 19% and 3% on Android.
Japan and South Korea consistently rank among the top three global markets for both player volume and revenue potential in the hyper-casual segment.
Key regions for user acquisition and monetization strategies include the United States, Japan, South Korea, Brazil, the United Kingdom, Canada, Germany, India, France, and Indonesia.
These benchmarks are derived from an aggregate analysis of over 100,000 games tracked by GameAnalytics, representing data from one-third of global mobile players during Q3 2022.