Bunyan, ibMedia in Pact to Bring Esports and Gaming Education and Consulting Services to Saudi Arabia

Bunyan, an educational development firm based in Jeddah, Saudi Arabia, has entered into a strategic partnership with Singapore-based consulting company ibMedia. This joint venture aims to address the rapidly growing demand for professional gaming and esports infrastructure within the Saudi market. By combining Bunyan’s local presence with ibMedia’s international expertise, the collaboration seeks to establish specialized educational programs and provide tailored consulting services to support the region’s expanding gaming ecosystem.

The primary objective of the partnership is to cultivate a skilled workforce capable of meeting the needs of brands and organizations entering the Saudi gaming sector. Leadership from ibMedia emphasizes that the initiative is designed to equip local talent with the necessary knowledge and technical skill sets to thrive in the professional industry. While the specific financial terms of the agreement remain undisclosed, the venture intends to leverage the current surge in regional interest to professionalize the gaming landscape.

The scope of the partnership focuses on the intersection of education and business development within Saudi Arabia. ibMedia brings a portfolio of established gaming brands and international experience, including operations in Latin America and Europe, to the Saudi market. Although the specific target audience for the educational programs and the exact nature of the consulting clients have not been fully detailed, the venture represents a significant effort to formalize training and strategic advisory services in a region where government and corporate investment in esports is increasingly prominent.