Industry sentiment for 2025 is largely stable or positive, with 98% of CEOs reporting that consumer spending will be either unchanged (49%) or more optimistic (49%).
02
M&A activity is expected to accelerate, with 71% of executives anticipating an increase in deal-making throughout 2025.
03
In-app purchases are the primary revenue driver, with 80% of respondents optimistic about growth compared to only 41% for in-app advertising.
04
Investment in development remains a priority, as 71% of CEOs are optimistic about engineering budgets and 42% about game development, with 37% expecting higher average project budgets.
05
Marketing remains a critical pain point, with 49% of executives citing the current marketing environment as a major challenge despite 48% planning to increase their marketing spend.
06
Content saturation and over-supply represent a significant industry headwind, identified as a primary concern by 33% of surveyed CEOs.
07
Mobile gaming shows the strongest growth outlook, with 49% of executives expressing optimism for the platform compared to lower figures for PC and console segments.
Insights
01
Industry sentiment for 2025 is largely stable or positive, with 98% of CEOs reporting that consumer spending will be either unchanged (49%) or more optimistic (49%).
02
M&A activity is expected to accelerate, with 71% of executives anticipating an increase in deal-making throughout 2025.
03
In-app purchases are the primary revenue driver, with 80% of respondents optimistic about growth compared to only 41% for in-app advertising.
04
Investment in development remains a priority, as 71% of CEOs are optimistic about engineering budgets and 42% about game development, with 37% expecting higher average project budgets.
05
Marketing remains a critical pain point, with 49% of executives citing the current marketing environment as a major challenge despite 48% planning to increase their marketing spend.
06
Content saturation and over-supply represent a significant industry headwind, identified as a primary concern by 33% of surveyed CEOs.
07
Mobile gaming shows the strongest growth outlook, with 49% of executives expressing optimism for the platform compared to lower figures for PC and console segments.