Aiming Annual Securities Report: 4th Term

Key insights

6 takeaways

01
Aiming achieved a financial turnaround in its fourth fiscal year ending December 2014, reporting 6.52 billion yen in annual sales—a 148.6% increase—and a net income of 550 million yen.See it on page 1
02
The company’s growth was primarily driven by the strong performance of its flagship mobile title, 'Sword and Magic of Logres: Ancient Goddess'.See it on page 13
03
Aiming successfully completed its public listing on the Tokyo Stock Exchange Mothers market in March 2015 to support future investment and development.See it on page 1
04
The business model relies on item-based microtransactions via Google and Apple platforms, with a strategic focus on expanding globally through partnerships with the Tencent group.See it on page 6
05
Management identifies significant operational risks, specifically a heavy reliance on a single core title, intense market competition, and the challenge of recruiting specialized talent.See it on page 16
06
The company utilizes an agile development strategy characterized by continuous deployment and iterative cycles to respond to shifting consumer demands in the mobile MMO market.See it on page 23

Summary

Aiming’s fourth fiscal year, ending December 2014, represents a pivotal period of financial turnaround and corporate maturation, characterized by the successful public listing on the Tokyo Stock Exchange Mothers market in March 2015. The company’s primary business focus remains the development and operation of online games for smartphones, a segment that achieved significant growth during this period. Driven by the strong performance of its flagship title, Sword and Magic of Logres: Ancient Goddess, the company recorded annual sales of 6.52 billion yen, a 148.6 percent increase over the previous year, successfully transitioning to profitability with a net income of 550 million yen.

The company’s operational strategy emphasizes agility, utilizing continuous deployment and iterative development cycles to mitigate market risks and respond rapidly to shifting consumer demands. Revenue is primarily generated through item-based microtransactions facilitated by Google and Apple platforms. To sustain this momentum, the company has prioritized the continuous release of high-profitability titles and the expansion of its global footprint, notably through strategic partnerships with the Tencent group. These efforts are supported by a robust capital policy, including stock splits and third-party allotments, which have strengthened the company’s financial foundation for future investment in MMO-genre game development and marketing.

Corporate governance remains a central pillar of the company’s organizational structure, which features a board of directors and a board of auditors that incorporate external members to ensure transparency and management oversight. Internal control systems and risk management frameworks are strictly maintained to ensure operational integrity. Despite these successes, the company acknowledges significant challenges, including a heavy reliance on a single core title, intense market competition, and the ongoing necessity of securing specialized human resources. Moving forward, the company intends to leverage its public status and capital reserves to scale its development capabilities and solidify its position within the competitive mobile gaming landscape.