Africa Games Week and Mobile Growth Association Partnership

Key insights

5 takeaways

01
Africa Games Week (AGW) has partnered with the Mobile Growth Association (MGA) to provide specialized mobile gaming content and expertise to the African games industry.
02
Over 80% of games developed by studios across the African continent are mobile-focused, necessitating a dedicated conference track for the mobile sector.
03
The Mobile Growth Association will leverage its global network to provide African developers with insights on user acquisition, growth, and monetization strategies.
04
The collaboration aims to support African developers in both the development of existing titles and the launch of new mobile gaming projects.
05
Africa Games Week held its 2022 in-person event from December 1st to December 3rd in South Africa, focusing on strengthening industry relationships and vertical integration.

Summary

Africa Games Week (AGW) and the Mobile Growth Association (MGA) have partnered to support the growth of the African games industry, particularly focusing on mobile gaming. AGW, an annual event held in South Africa, aims to highlight African creatives and businesses, with its 2022 edition emphasizing industry relationships. MGA, a global association, provides mobile marketing professionals with content and community events focused on app business growth, user acquisition, and monetization.

The collaboration will see MGA integrate mobile gaming-focused content into AGW's agenda. This partnership is strategically important given that over 80% of games developed by studios across Africa are for mobile platforms. MGA's CEO, Jen Laloup, noted the alignment between AGW's goal of connecting developers and building community with MGA's mission and strength in its global community of mobile gaming experts.

Rex Bowden, Co-founder and Director at Africa Games Week, highlighted that the partnership with MGA will enhance AGW's understanding of the mobile industry, leveraging MGA's experience from other international events like the Brazil Indie Games (BIG) Festival and its presence in regions such as the US, Canada, and Turkey. Event Director Alexandra Pattison underscored the critical need for a dedicated conference track targeting the mobile games industry under the AGW banner due to its dominance in Africa. Africa Games Week was scheduled to take place in person from December 1st to 3rd, 2022.