Advertise in VGIM

Video Games Industry Memo (VGIM) provides a specialized advertising platform for organizations seeking to reach a high-level audience within the global video games sector. The publication functions as a weekly newsletter, offering in-line promotional placements designed to influence decision-makers through brand awareness and targeted messaging. The primary objective is to connect advertisers with a professional readership that prioritizes the business, policy, and commercial aspects of the gaming industry.

The readership comprises over 4,000 professionals, characterized by a high concentration of senior leadership, with nearly 40% of subscribers holding C-level, founder, or director positions. The audience is predominantly commercially focused, with over 60% working in marketing, business development, law, or policy. Geographically, the publication maintains a strong footprint in the UK at 49% and the US at 18%, with additional reach in Canada, Australia, and Ireland. The platform demonstrates significant engagement metrics, maintaining a 44% weekly open rate and a 10% click-through rate per edition. Furthermore, the publication serves as a recognized industry resource, with readership spanning 20 of the top 25 publicly listed gaming companies and various mainstream media outlets.

Advertising campaigns are most effective when aligned with the publication’s focus on the business and political landscape of gaming. Successful strategies typically leverage brand awareness goals and clear calls to action tied to specific industry events or organizational milestones. The standard advertising format includes a logo, company name, and two 50-word slots integrated into the newsletter’s editorial content. Booking is facilitated through a flat-rate model for individual campaigns or discounted packages for multi-campaign commitments over a 12-month period.