Tech Tree Games
Company
Documents about Tech Tree Games
Article
Brutally Honest #218
The newsletter delivers a pragmatic overview of mobile game operations and user acquisition trends in the post-IDFA era.
- Game studios are increasingly integrating hyper-casual hooks directly into their game onboarding processes, rather than just in creatives, to improve conversion and retention. Voodoo's Path of Kings, a mid-core pixelated RPG launched in May, exemplifies this strategy, achieving approximately 60,000 downloads per day.
- Kinoa offers a unified platform for LiveOps, monetization, and product management in games, allowing independent operators to launch and optimize without developer tickets. Clients like Carry1st and Playstudios (Tetris Block Party) have seen significant improvements, with +43% ARPDAU and +31% revenue respectively.
- FastSpring provides a specialized D2C e-commerce platform for gaming, focusing on monetization expertise and frictionless player experience. Over 3,200 companies, including Rovio and Tech Tree Games, utilize their enterprise-grade platform for global scaling and payment management.
Brutally HonestJul 2026
Article
Brutally Honest: Post IDFA User Acquisition Strategies
The post delivers a candid overview of user acquisition (UA) tactics in the post-IDFA mobile gaming landscape, emphasizing data-driven experimentation and rapid creative iteration.
- To succeed in a post-IDFA environment, UA teams must inject 5 to 10 new creative assets weekly directly into business-as-usual flows rather than relying on isolated test campaigns.
- Creative performance should be evaluated within a 48-hour window, allowing platform algorithms to identify winning concepts rather than relying on manual pre-approval.
- Direct-to-Consumer (D2C) revenue strategies are currently yielding a 44% share for social casino and mid-core titles, while casual game companies like Playtika achieve a 39% share.
Brutally HonestJun 2026
Article
Brutally Honest #215
The newsletter delivers a candid snapshot of the mobile gaming and user-acquisition landscape for early 2025, focusing on post-IDFA realities, monetization strategies, and emerging creative trends.
- Scaling spend only amplifies existing unit economics, requiring studios to validate ROAS, LTV buffers, and 30% store-tax margins before increasing acquisition budgets.
- The industry is shifting toward a 'game-to-creative' design workflow, where developers build standalone apps around high-performing ad creatives rather than aligning ads with existing game content.
- Voodoo is pivoting away from hyper-casual toward mid-core, IAP-heavy titles, exemplified by the performance of their game Marble Sort.
Brutally HonestJun 2026