LEGO

Oh dear, Jon's gone all VR again

The gaming industry is currently navigating a pivotal transition period characterized by the emergence of virtual reality (VR) hardware and the strategic evolution of established mobile intellectual properties.

• As of mid-2015, the VR sector remains in an experimental, non-standardized phase where high-end hardware is cost-prohibitive and low-cost solutions like Google Cardboard are limited to entry-level experiences.
• Major mobile franchises are shifting from standalone releases to a 'games-as-a-service' model, prioritizing long-term brand expansion over singular event-based launches.
• Rovio is evolving the Angry Birds franchise into a multi-faceted entertainment brand spanning diverse game spin-offs, feature films, and physical merchandise like LEGO sets.