Eleventh Hour Games
CompanyFounded 2017
Documents about Eleventh Hour Games
Article
Drake Star Global Gaming Report: Q3 2025
The third quarter of 2025 marked a historic period for the global gaming industry, characterized by a significant resurgence in both merger and acquisition activity and private financing.
- The Saudi Arabia PIF/Silver Lake consortium announced a $55 billion leveraged buyout of EA, marking the largest deal of its kind in gaming history.
- Gaming M&A activity reached a four-quarter high in Q3 2025 with 50 total deals, including notable acquisitions by Aonic ($250M), KRAFTON ($96M), and DoubleDown ($76M).
- The Drake Star Index of the top 35 global public gaming companies rose 23.7% YTD, significantly outperforming the S&P 500’s 14.3% gain.
Drake Star PartnersOct 2025
Article
How Top Studios Use Data to Win in a Post-ATT World
The mobile gaming industry faces a persistent challenge in user acquisition and measurement following the implementation of Apple’s App Tracking Transparency (ATT) framework.
- Implementing the Conversions API (CAPI) provides a measurable 3-5% lift in Return on Ad Spend (ROAS) by utilizing server-side signals like hashed emails and phone numbers to improve platform targeting.
- Top-performing studios are achieving ATT opt-in rates of 40-50% by utilizing pre-prompts, customized messaging, and direct appeals, significantly outperforming the industry average of 10-15%.
- Web-to-app funnels, including the use of web shops, HTML5 playables, and interactive quizzes, offer a high-performing alternative to standard app promotion by bypassing some app store tracking restrictions.
GameMakersJul 2025
