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Market (Overall) | Game Industry Library
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Market (Overall)
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Market (Overall)
Reports in the Market (Overall) category.
248 documents
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Report
14 pages
The True Cost of Building a Mobile Game Backend: Spring 2024
Building an in-house mobile game backend costs an average of $21.6 million per studio, based on 52 developers working for 36 months at a mean annual salary of $138,864.
The decision to build proprietary backend technology frequently diverts gameplay programmers from core development, with nearly 50% of studios reporting slowed production timelines as a result.
Internal backend development negatively impacts human capital, as one-third of surveyed studios reported increased employee crunch and higher turnover rates.
Live Ops
Game Development
Mobile
+1
Metaplay
Mar 2024
Report
49 pages
State of Play: Spring Edition
Mobile gaming is the industry's primary growth engine, with 1.9 billion players and projected annual revenue of $118 billion by 2027.
Regulatory changes like the EU's Digital Markets Act are dismantling app store walled gardens, enabling developers to bypass standard commission fees through alternative billing and direct-to-consumer commerce.
Cross-platform play is now a standard expectation, with 87% of multiplayer gamers participating and developers increasingly integrating 5G and mobile wallets to facilitate unified 'cross-pay' ecosystems.
Market Analysis
Investment
Mobile
+1
Xsolla
Mar 2024
Report
33 pages
Mistplay Mobile Gaming Spender Report 2024: Decoding Mobile IAP Spenders
Economic pressure is causing 32% of all spenders and 41% of high-value spenders to plan for reduced in-game expenditures in 2024.
The first month of play is critical for monetization, as 79% of spenders make their initial purchase during this period.
Loyalty programs are essential for retention, with 79% of spenders engaging with rewards and 60% of high-value players reporting increased spending likelihood when redeemable rewards are offered.
Monetization
Player Behavior
Market Analysis
+1
Mistplay
Mar 2024
Report
40 pages
State of the Market 2023: An Annual Analysis of App Market and Advertising Activities
Video advertising is the primary revenue driver, experiencing a 37% growth on Android and a 16% increase on iOS during 2023.
Facebook and Instagram remain the dominant platforms for social advertising, serving as the primary channels for broad audience reach and engagement.
Android is outpacing iOS in video ad adoption, demonstrating a significantly stronger growth trajectory for video-based marketing strategies.
Market Analysis
Advertising
Global
+1
Apptica
Mar 2024
Report
20 pages
The Ultimate Game Hype Tracking Guide
Success in the PC and console market requires tracking the purchase funnel through three core metrics: unaided awareness, aided awareness, and purchase intent conversion rates.
The Game Health Tracker methodology relies on monthly surveys of over 3,000 PC and console players in the United States to benchmark performance against competitors.
Conversion rate, defined as the percentage of aided-aware players who express purchase intent, serves as the primary indicator for measuring marketing effectiveness.
Market Analysis
User Acquisition
Retention
+3
Newzoo
Feb 2024
Report
38 pages
Landscape Shifts in IP Gaming: An Analysis of How the Competitive Landscape of IP in Gaming Has Shifted in 2023
Established intellectual properties dominated the 2023 market, accounting for every top-performing launch on both PC and console platforms.
Licensed mobile titles generated $16 billion in gross revenue in 2023, with Monopoly GO! reaching $1 billion in under seven months to drive Hasbro and Scopely to the top of industry rankings.
Video game and anime IPs dominate the Asian market with a 70% share of downloads, while board game IPs saw a notable revenue surge in the United States.
Market Analysis
Monetization
Global
+1
Sensor Tower
Jan 2024
Report
10 pages
Toxicity and the Bottom Line: The Impact of Hate and Harassment on Player Retention and In-Game Purchases
Toxicity directly suppresses revenue, as 19% of players spend less money and 21% reduce their overall playtime to avoid harassment.
Safety is a critical player priority, with 75% of the 2,408 surveyed gamers identifying protection from hate and harassment as a high priority.
Harassment causes significant engagement loss, with 44% of players disabling voice chat, 31% abandoning active matches, and 27% leaving lobbies to avoid abuse.
Monetization
Player Behavior
Diversity & Inclusion
+2
Take This
Jan 2024
Report
32 pages
Gaming Report 2024: Meet the Moment
The global video game market reached a $196 billion valuation in 2023 and is projected to grow at an annual rate of 6% through 2028.
Industry growth is driven by younger demographics treating gaming environments as primary hubs for social interaction, commerce, and creative expression.
Market leaders must transition from siloed development to immersive, cross-platform ecosystems that prioritize interoperability and user-generated content.
Market Analysis
Player Behavior
Global
+2
Bain & Company
Jan 2024
Report
44 pages
Annual Report 2024
Thunderful Group reported a net loss of SEK 887.5 million in 2024, driven by SEK 444 million in asset impairments and significant restructuring costs that resulted in an operating margin of -46.9%.
The company executed a major strategic pivot toward a pure gaming focus, involving a 20% workforce reduction and the divestment of non-gaming assets to halve interest-bearing net debt.
Net revenue declined 23.8% to SEK 292.8 million, while adjusted EBITA fell to a loss of SEK 383.9 million as the firm transitioned toward higher-margin publishing and co-development models.
Market Analysis
Investment
Diversity & Inclusion
+1
Thunderful
Jan 2024
Report
33 pages
Perforce 2024 State of Game Technology Report
Real-time 3D engines have expanded beyond gaming, with over 50% of organizations in media, automotive, education, and healthcare now integrating these technologies into their workflows.
Unreal Engine leads the market with 63% usage, followed by Unity at 47%, while Perforce Helix Core remains the primary version-control solution for 51% of firms.
Generative AI adoption is widespread, with over 65% of respondents utilizing AI tools, led by ChatGPT at 47%, with indie studios showing higher adoption rates than AAA counterparts.
Market Analysis
Global
Cross-Platform
Perforce Software
Jan 2024
Report
53 pages
The Xsolla Report: State of Play – Summer Edition 2024
Indie games now account for 31% of total Steam earnings, with their U.S. market share on PC and console platforms rising from 13% in 2021 to 18% in 2024.
Marketing spend for the indie sector is projected to triple to $24 billion by 2024, with influencer partnerships on YouTube, TikTok, and Instagram serving as the primary drivers of discovery.
Indie titles are outperforming AAA games in quality perception, maintaining an average Steam rating of approximately 72%.
Market Forecast
Player Behavior
Global
+1
Xsolla
Jan 2024
Report
47 pages
The Xsolla Report: State of Play (Autumn 2024 Edition)
Mobile gaming is the dominant global segment, generating $98.7 billion in 2024, with $65 billion of that revenue originating from Asian markets.
A small 'whale' cohort comprising 2% to 6% of the player base accounts for 95% of all in-app spending.
Direct-to-consumer (D2C) web shops are highly effective, with 81% of players aware of them and 77% having completed at least one purchase.
Market Analysis
Player Behavior
Mobile
+1
Xsolla
Jan 2024
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