Almedia

Rewarded Returns

• 82% of developers using reward-based user acquisition report that these campaigns outperform traditional channels, with 79% noting stronger long-term retention from rewarded users.
• 77% of mid-sized mobile game developers in the US and UK have integrated reward-based campaigns into their strategies, with 59% planning to increase these budgets in 2025.
• Fraud concerns for rewarded user acquisition have stabilized, with 47% of developers citing risks compared to 46% for traditional UA channels.