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Market Analysis
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Report
31 pages
Social Casino Gaming Apps Report 2021
The social casino market is highly consolidated, with no new titles breaking into the top 200 rankings between August 2020 and August 2021.
Market entry is increasingly expensive, with average cost-per-install reaching $7.21 and iOS acquisition costs more than double those of Android due to privacy tracking limitations.
Battle pass mechanics experienced rapid adoption, with market penetration growing from 5% to 36% in a single year.
Market Analysis
Global
Social Casino
+1
Liftoff
Jan 2021
Report
28 pages
Casual Gaming Apps Report: The State of Play in 2021
Casual gaming user acquisition costs rose significantly between March 2020 and February 2021, with the average cost-per-install (CPI) increasing 45.2% year-over-year to $1.96.
Return-on-ad-spend (ROAS) for casual games declined by 7.5 percentage points to 29.6% by Day 30, signaling a tightening market for profitability.
Android CPIs surged 120% as marketers shifted strategies ahead of iOS privacy changes, though iOS remains more expensive with an average CPI of $4.30 compared to $1.15 on Android.
Market Analysis
Global
Mobile
+2
Liftoff
Jan 2021
Report
38 pages
Global Games Market Report 2021: The VR & Metaverse Edition
The global games market is projected to reach $175.8 billion in 2021, a 1.1% year-on-year decline caused by hardware shortages and AAA game delays.
Mobile gaming remains the industry's largest segment, generating $90.7 billion and accounting for 51% of total market revenue despite privacy-related marketing hurdles.
The industry is forecast to reach $218 billion in total revenue by 2024, driven by the long-term growth of the metaverse and social gaming hubs.
Market Analysis
Market Forecast
VR
+2
Newzoo
Jan 2021
Report
36 pages
The State of App Engagement 2021: An Analysis of Key Global App Usage Trends in 2021
Monthly active users for the top 500 apps grew at a compound annual growth rate of 12 to 14 percent between 2018 and 2021, with the average top app adding 10 million users annually.
While pandemic-driven engagement spikes normalized by Q2 2021, overall usage metrics across iOS and Android remain higher than pre-pandemic levels.
Mid-core gaming genres like Strategy and RPG command the highest engagement, with users averaging one hour of play per day and showing a strong correlation between time spent and revenue per download.
Market Analysis
Retention
Player Behavior
+2
Sensor Tower
Jan 2021
Report
29 pages
State of the Game Industry 2021
The PlayStation 5 is the primary console of interest for 44% of developers, while interest in VR and AR has cooled to 38% as the market consolidates around the Oculus Quest.
Remote work has proven effective, with 66% of professionals reporting stable or increased productivity, despite project delays rising from 33% to 44% year-over-year.
Labor tensions remain high, as 30% of the workforce reports 'crunch' weeks exceeding 60 hours, leading to 51% of developers supporting unionization.
Market Analysis
Player Demographics
Game Developers Conference
Jan 2021
Report
30 pages
Mobile Game Genre Report: Role-Playing Games 2021
Mobile RPGs generated $18.5 billion in 2020, representing nearly 25% of total mobile gaming revenue.
The market is heavily concentrated in East Asia, with China, Japan, and South Korea accounting for over 70% of global RPG earnings.
Approximately 50% of top-performing RPG titles rely on established intellectual properties, such as the Marvel franchise, to drive player acquisition and revenue.
Market Analysis
RPG
Mobile
+5
Pangle
Jan 2021
Report
38 pages
Romanian Game Development Industry Report: 2020
The Romanian game development industry generated €218.5 million in revenue in 2020, marking a 19.1% year-on-year growth rate.
The broader IT sector, bolstered by state-aid schemes and tax exemptions, employed over 113,000 people and contributed approximately 6.8% of Romania's GDP in 2020.
Major AAA support studios including EA Romania, Ubisoft, and Gameloft employ roughly 750 developers in the country, contributing to global franchises like FIFA and Assassin’s Creed.
Market Analysis
Employment
Salary
+1
RGDA – Romanian Game Developers Association
Jan 2021
Report
27 pages
Gaming Deals Activity 2021: Smashing Previous Records
The global video game industry reached a record $80.4 billion in total deal value across 967 transactions in 2021, a 2.5-fold increase over the previous year.
Mergers and acquisitions accounted for nearly half of the total transaction volume, reflecting a significant consolidation trend within the sector.
Blockchain-integrated gaming experienced explosive growth, with deal value increasing 68-fold year-over-year.
Market Analysis
Mergers & Acquisitions
Investment
+3
InvestGame
Jan 2021
Report
78 pages
The State of Mobile Gaming 2021: U.S., Europe, and Asia
The global mobile gaming market reached $22 billion in quarterly consumer spending by early 2021, marking a 25% year-over-year increase.
The industry is projected to reach $117 billion in consumer spending and 67.2 billion annual downloads by 2023.
Monetization is highly concentrated, with the top five global markets accounting for 77% of total spending and the freemium model generating 99% of App Store revenue.
Market Analysis
Mobile
Battle Royale
+4
Sensor Tower
Jan 2021
Report
23 pages
PaaS for Mobile Cloud Gaming
Mobile cloud Platform-as-a-Service (PaaS) is expected to mature faster than premium B2C cloud gaming models by enabling developers to bypass app-store fees and lower user acquisition costs.
The Asian market contains 1.4 billion mobile gamers, yet cloud gaming adoption remains in its early stages with a projected maturation timeline exceeding five years.
Technical infrastructure in China is rapidly scaling to support cloud play, evidenced by 1 million 5G base stations and 365 million 5G users, with 80% of smartphones expected to be 5G-capable by year-end.
Cloud Gaming
Market Analysis
Niko Partners
Jan 2021
Report
13 pages
Mobile Game Video Ads Analysis: Optimal Video Lengths and End Cards
Optimal video ad length varies significantly by genre, ranging from 10 seconds for Social Casino to 46 seconds for RPGs.
Hyper-Casual games achieve peak performance with 37-second ads paired with video end cards.
Strategy games perform best with 33-second ads, while Puzzle games reach peak efficacy at 22 seconds; both benefit most from app store end cards.
Market Analysis
In-Game Advertising
User Acquisition
+2
Liftoff
Jan 2021
Whitepaper
23 pages
PaaS for Mobile Cloud Gaming: China
Mobile cloud PaaS is emerging as a strategic B2B solution to bypass traditional app store fees and reduce user acquisition costs, which currently consume 30% to 40% of total game revenue.
By enabling high-end games to run on low-end hardware, mobile cloud PaaS removes storage and hardware constraints, facilitating instant, link-based game discovery via social media and browsers.
China’s 5G infrastructure, which supports over 365 million users, provides the essential low-latency foundation for the rapid maturation of the B2B cloud gaming segment.
Market Analysis
Cloud Gaming
Mobile
+2
Niko Partners
Jan 2021
Report
25 pages
Intellectual Property in the Mobile Games Market 2021: An Analysis of IPs in U.S. Mobile Gaming
While IP-based games represent only 9 percent of the total U.S. mobile market, they account for 23 percent of player spending and 17 percent of all downloads.
Video game-based IPs are the leading category, generating one-third of all licensed mobile game revenue in 2020.
Manga is the fastest-growing IP category, experiencing a 54 percent year-over-year revenue increase.
Market Analysis
Mobile
USA
+3
Sensor Tower
Jan 2021
Report
7 pages
Audio Ad Engagement in Mobile Games
Audio ads achieve a click-through rate (CTR) of approximately one click per 1.4 listens, vastly outperforming the 0.08% average CTR of static banners.
A Warner Music Group campaign targeting 18-to-30-year-olds achieved a 1.78% CTR, representing a 1,000% increase over traditional banner standards.
Behavioral testing shows 100% of participants continued gameplay during audio ad delivery, with 100% brand recall when ads were paired with a companion banner.
Market Analysis
Monetization
In-Game Advertising
+4
AudioMob
Jan 2021
Report
30 pages
The State of Mobile Game Advertising 2021
Gaming-centric networks including Chartboost, Unity, Adcolony, ironSource, and Vungle maintained over 90% share of voice (SOV) for mobile game advertising on iOS and Android throughout 2021.
AppLovin and MoPub aggressively pivoted toward hypercasual publishers, increasing their game SOV to approximately 90% on iOS and 80% on Android by early 2021.
AdMob increased its focus on Google Play titles, raising its game SOV from 60% to 80% by Q2 2021.
Advertising
North America
Mobile
+1
Sensor Tower
Jan 2021
Report
15 pages
Dapp Industry Report: January 2021
Ethereum maintained market dominance in January 2021 with $112 billion in transaction volume, representing 86% of total blockchain activity and over $30 billion in total value locked.
The NFT sector experienced explosive growth, with Ethereum-based NFT volume increasing tenfold to $33 million, while Flow’s NBA Top Shot surpassed all Ethereum platforms to lead the market with over $40 million in sales.
Binance Smart Chain recorded its strongest performance to date, processing over $15 billion in transaction volume and achieving the highest number of unique active wallets, driven primarily by Venus and PancakeSwap.
Market Analysis
Blockchain
NFT
+1
DappRadar
Jan 2021
Report
78 pages
The State of Mobile Gaming: An Analysis of Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia
The mobile gaming market is bifurcated between mature markets like the U.S., Japan, and China, which generate the bulk of global revenue, and emerging regions like India and Brazil, which drive the majority of download volume.
Hyper-casual games are the fastest-growing segment, surging from 757 million installs in Q1 2018 to over 3.4 billion in Q1 2021, representing more than 30% of all mobile downloads.
Freemium models are the industry standard, accounting for 99% of App Store revenue, while subscription models remain a minority, utilized by only 29% of top U.S. games.
Market Analysis
Mobile
North America
+2
Sensor Tower
Jan 2021
Report
80 pages
Store Intelligence Data Digest: Q4 2021
Global mobile app downloads reached 144.2 billion in 2021, with Q4 alone contributing 36.1 billion installs, a 2.7% year-over-year increase.
Meta and Google maintained market dominance as the world’s top publishers, each surpassing 600 million downloads in the fourth quarter.
Business app installs remained significantly elevated, more than doubling 2019 pre-pandemic levels, while Medical apps also sustained higher-than-normal activity.
Market Analysis
Global
Mobile
Sensor Tower
Jan 2021
Report
21 pages
Gamer Generations Report: How Different Generations Engage with Games 2021
Gaming has become a primary entertainment medium, with Gen Z and Millennials dedicating approximately 25% of their total leisure time to it.
Engagement depth is age-dependent: 81% of Gen Z identify as gamers, compared to 42% of Baby Boomers, with younger cohorts treating games as social hubs rather than just casual pastimes.
The metaverse is gaining traction, as 70% of Gen Z gamers report an intent to use game worlds for non-gaming activities like socializing and attending events.
Player Demographics
Market Analysis
Global
Newzoo
Jan 2021
Report
26 pages
Annual Report of the German Games Industry 2021
The German computer games market reached a total valuation of 14 billion euros in 2021.
The German games industry encompasses a broad ecosystem, including employment figures, company data, and specialized initiatives like the Entertainment Software Self-Regulation Body.
The industry operates under a framework of ten specific strategic demands aimed at shaping the future of the German games sector.
Market Analysis
Player Demographics
Employment
+1
game – Verband der deutschen Games-Branche e. V.
Jan 2021
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