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Market Analysis

Report4 pages

2024 Netflix’s Growth Strategy and Investment Trends in the Korean Market

Netflix’s streaming revenue in South Korea grew more than five-fold between 2019 and 2024, rising from approximately 175.6 billion won to 898.3 billion won.
The company’s revenue model in South Korea is highly concentrated, with over 99% of income generated directly from user subscriptions.
Annual investment in Korean content saw a massive escalation, climbing from 15 billion won in 2016 to a peak of 550 billion won in 2021.

Investment Streaming Market Analysis+1

KOCCA – Korea Creative Content AgencyJan 2024

Report33 pages

Mobile Gaming Spender Report: Decoding Today’s Mobile IAP Spenders to Understand Motivations, Engagement

Economic headwinds are driving a contraction in spending, with 32% of all mobile spenders and 41% of high-value spenders planning to reduce their in-game expenditures in 2024.
Value-driven incentives are critical for retention, as 51% of spenders would increase their spending if they earned tangible rewards or points for their purchases.
Loyalty programs and hyper-personalization are essential engagement tools, with 79% of spenders engaging with loyalty programs and 40% influenced by personalized offers.

Monetization Player Behavior Market Analysis+2

MistplayJan 2024

Report46 pages

The State of Gaming 2024

The global mobile gaming market contracted in 2023, with a 10% decline in downloads and a 2% dip in revenue due to rising user acquisition costs and post-pandemic habit stabilization.
Market segment preferences shifted significantly in 2023, as mid-core revenue fell by 9% while casual and hybrid-casual segments grew by 8% and 30%, respectively.
Mobile advertising now accounts for 67% of global gaming ad spend, with marketing strategies increasingly relying on high-impact collaborations and transmedia IP to drive organic discovery.

Market Analysis Global Mobile+1

Sensor TowerJan 2024

Report68 pages

Spelbranschens roll i den gröna omställningen

Gaming eco-modes can reduce energy consumption by 20–50% per player, yet current adoption remains at approximately two percent.
Making eco-modes the default setting across the global gaming industry could potentially reduce total energy consumption by three percent.
Core gaming technologies—including game engines, GPUs, AI, and extended reality—are being applied to infrastructure, mining, and climate modeling to drive measurable efficiency gains.

Market Analysis Sweden

DataspelsbranschenJan 2024

Report25 pages

Southeast Asian Mobile Game Market Insights 2024

The Southeast Asian mobile gaming market saw H1 2024 growth with downloads reaching 4.2 billion (up 3.4%) and in-app purchase revenue totaling $1.16 billion (up 3.4%).
Google Play remains the dominant platform, capturing 91% of total downloads and 57% of total in-app purchase revenue in the region.
Strategy and RPG titles are the primary revenue drivers, accounting for 47% of total market income despite experiencing a decline in download volume.

Market Analysis Monetization

Sensor TowerJan 2024

Report5 pages

2024 Analysis of Short-Form Video Usage Patterns and Platform Preferences in Korea

Consumer preference for ultra-short videos (15 seconds or less) in South Korea surged from 19.7% in 2021 to 53.2% in 2023.
TikTok leads in engagement volume, with users watching an average of 15.4 short videos per session, compared to 11 on YouTube Shorts and 10.6 on Instagram Reels.
Humor and gag content is the primary driver for both YouTube Shorts (48.2%) and TikTok (40.5%).

Market Analysis Player Behavior South Korea+1

KOCCA – Korea Creative Content AgencyJan 2024

Report30 pages

Gaming Industry Report: Global & MENAP Outlook Q4 2023

Investment activity in the gaming sector is currently targeting early-stage ventures from pre-seed to Series A, with typical ticket sizes ranging from $1 million to $8 million.
Strategic investment is focused on three core pillars: high-value intellectual property, software solutions that reduce development costs, and ecosystems centered on user-generated content.
The industry is experiencing a rapid convergence of emerging technologies, including AI, VR, cloud gaming, quantum computing, and GPU-as-a-Service, to accelerate content creation and distribution.

Market Analysis Investment Global+1

Shorooq PartnersDec 2023

Report14 pages

Mobile Game Market Review December 2023

Clash of Clans experienced a 350% daily revenue spike in the U.S. following the December 2023 release of Town Hall 16, new building-merging mechanics, and a hero equipment system.
Mobile developers are increasingly adopting cross-genre mechanics, such as Royal Match integrating cooperative partner events and midcore titles like Diablo Immortal adding roguelite survival modes.
Tencent’s new party royale title, DreamStar, emerged as a top-grossing competitor to Eggy Party in China by focusing on social hubs and user-generated content.

Market Analysis Mobile Global+1

GameRefineryDec 2023

Report13 pages

Mobile Game Market Review: November 2023

Midcore mobile titles are increasingly gating core event gameplay and story missions behind paywalls, as seen in Free Fire’s Luminous Pass and State of Survival’s Resident Evil collaboration.
The casual gaming sector is experiencing widespread mechanical imitation, specifically the adoption of 'Social Win Streak' and 'Digging Minigame' features by major titles like Monopoly GO! and Matchington Mansion.
The 3D match subgenre is seeing rapid expansion and increased competition from industry leaders, with King and Peak launching Candy Crush 3D and Match Factory to challenge the success of Triple Match 3D.

Market Analysis Monetization Mobile+1

GameRefineryNov 2023

Report22 pages

How IP and Brand Collaborations Level Up Games

Aligning in-game collaborations with external transmedia marketing, such as theatrical film releases, can drive DAU increases of up to 120%.
IP collaborations generate an average 11% increase in daily active users (DAU) during the first week of launch, with engagement typically peaking between the fourth and fifth days.
Premium games see a 19% average DAU boost from collaborations, significantly outperforming free-to-play titles, which see an 8% increase due to a heavier reliance on cosmetic-only content.

Monetization Player Behavior Market Analysis+1

NewzooNov 2023

Report68 pages

The Economic Impacts of Video Game Technology Spillover: UK and Nordic Economies

In 2021, video game technology spill-overs contributed £1.3 billion in total output and £760 million to UK GDP, while sustaining 9,900 non-gaming jobs.
Spill-over activity from the UK games industry accounts for 13% of the sector's gross value added and 19% of its total employment.
Non-gaming roles supported by game technology—primarily in IT, business services, and energy—command average salaries 25% higher than the UK national mean.

Market Analysis UK Europe+2

UkieNov 2023

Report13 pages

Analyst Bulletin: Mobile Game Market Review November 2023

Royal Match has emerged as the primary industry trendsetter, with competitors like Monopoly GO!, Matchington Mansion, and BTS Island adopting its 'Social Win Streak' and 'Digging Minigame' mechanics.
Midcore titles including Free Fire, State of Survival, and Last Fortress: Underground are shifting toward aggressive monetization by pay-gating exclusive event content and gameplay modes.
The 3D match subgenre is expanding rapidly following the success of Triple Match 3D, leading to new entries like Match Factory and 3D spin-offs of established franchises such as Candy Crush.

Market Analysis Mobile Global+1

GameRefineryNov 2023

Report12 pages

Leveling Up: State of India Gaming FY'23

The Indian gaming market reached $3.1 billion in FY23 and is projected to grow at a 20% CAGR to $7.5 billion by FY28.
The player base grew 12% to 568 million users, with non-metro regions now accounting for 66% of the total demographic.
While the Real Money Gaming (RMG) sector grew 33% in FY23, future growth is expected to slow due to new GST and TDS regulations, which 60% of users believe will reduce their play frequency.

Market Analysis Monetization Mobile+1

Lumikai Investment AdvisorsOct 2023

Report22 pages

Launching PC & Console Titles in the Ever-Changing Games Market

The PC and console market is highly consolidated, as 18 of the top 20 games by monthly active users (MAU) in 2022 were legacy titles, with Hogwarts Legacy being the only new release to reach that tier in early 2023.
Market saturation is increasing, evidenced by a rising number of Steam releases coupled with a declining number of titles achieving a 50,000 lifetime player milestone.
Gaming is a primary leisure activity for younger demographics, with 89% of Gen Z and 82% of Millennials identifying as enthusiasts and dedicating approximately 20% of their free time to gaming.

Market Analysis Global PC+1

NewzooOct 2023

Report95 pages

Integrated Report: Value Creation Story 2023

DeNA is pivoting from a hit-driven gaming model to a diversified 'Serve' strategy, focusing on healthcare, digital transformation, and urban development to ensure long-term sustainable growth.
The Healthcare & Medical segment is a primary growth engine, targeting ¥20 billion in revenue by FY2024 by leveraging a health database of 18 million people and medical IoT expansion.
Consolidated revenue for FY2022 reached ¥134.9 billion, with the gaming segment experiencing declines that are now being addressed through a global pipeline of major IP partnerships with Nintendo and Shueisha.

Market Analysis AI Japan+1

DeNA Co., LtdSept 2023

Presentation17 pages

Financial Results 1H23

PCF Group raised 235.3 million PLN through a secondary public offering, including a 144.5 million PLN investment from Krafton Inc., which acquired a 10% stake and right of first refusal for select future titles.
Financial performance declined in 1H23, with revenue falling to 68.7 million PLN from 90.6 million PLN in 1H22 and a net loss of 13.1 million PLN reported.
Adjusted EBITDA dropped significantly to 4.0 million PLN from 29.7 million PLN in 1H22, driven by a high comparative base from the previous year and increased operational costs.

Investment Market Analysis Europe+1

PCF GroupSept 2023

Report31 pages

Gaming Industry Report: Q3 2023

The global gaming industry generated $46.5 billion in Q3 2023, marking a 3.2% year-over-year revenue increase driven primarily by the mobile segment, which holds 49% of the total market share.
Investment strategy has shifted toward consolidation, with $12.4 billion in total deal value despite a 15% decline in the number of transactions, as firms prioritize established intellectual property over early-stage ventures.
Generative AI adoption is now a core operational strategy, with 65% of studios integrating these tools to streamline asset production and mitigate rising development costs.

Market Analysis Global Mobile+2

KonvoySept 2023

Report16 pages

Gaming Deals Report: 2023 Q3

Gaming deal activity in the first three quarters of 2023 hit its lowest level since the pre-pandemic era, with private investment value falling to $2.3 billion across 325 deals.
M&A activity totaled $8.5 billion, excluding the Activision Blizzard acquisition, while public offerings saw a 29% year-over-year decline due to a closed IPO window.
Late-stage venture capital funding plummeted to $300 million as investors shifted focus from growth-at-all-costs to companies with proven financials and clear exit paths.

Market Analysis Mergers & Acquisitions Investment+1

InvestGameSept 2023

Report36 pages

Gametech Report: Global & MENAP Outlook Q3 2023

The global gaming market reached a valuation exceeding $250 billion with a 9.9% CAGR, even as the industry underwent a period of operational recalibration resulting in over 2,000 layoffs in Q3 2023.
The MENA region remains a growth outlier, expanding 6.9% year-over-year to reach a $5 billion market size, supported by a demographic where 70% of the population is under 30.
Global venture capital investment returned to pre-pandemic levels with $454 million secured in Q3 2023, with Jordan emerging as a regional hub by capturing 30% of all MENA-based deals.

Market Analysis Investment MENA

Shorooq PartnersSept 2023

Report19 pages

Global Gaming Report Q3 2023

The global gaming industry saw a significant resurgence in consolidation during Q3 2023, with 120 deals totaling $11 billion in value, headlined by the Microsoft-Activision merger.
M&A activity was concentrated in PC and console segments at 40% of deal volume, while mobile accounted for 21%.
Tencent emerged as the most active strategic buyer with five deals, including the majority acquisition of Techland, while Goldman Sachs made a $1.72 billion offer for Kahoot!.

Mergers & Acquisitions Market Analysis Investment+1

Drake Star PartnersSept 2023