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Report
28 pages
Video Game Streaming Trends Report: 2021 Yearly Report
Video game streaming grew 21% in 2021, with Twitch leading the market at 6 billion hours watched and a 31.4% year-over-year increase.
Facebook Gaming experienced significant momentum with a 59% year-over-year rise, while YouTube Gaming saw a 15% decline in live-stream hours despite growth in its VOD ecosystem.
Mobile titles including Garena Free Fire, PUBG Mobile, and Valorant accounted for 32% of total viewership, totaling over 5.6 billion hours watched.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Jan 2021
Report
26 pages
The State of Card Battler Mobile Games
Card-battlers are a high-growth segment of mid-core strategy, accounting for 34% of total strategy revenue and experiencing a 17% revenue increase in Q1 2021.
The U.S. market is capturing a larger share of player spending, growing to 27% of global revenue in H1 2021, a six-percentage-point increase year-over-year.
Card-battlers demonstrate strong monetization potential with a U.S. Revenue Per Download (RPD) of $19, which is double the global average and represents the fastest RPD growth (175%) among strategy sub-genres in H1 2021.
Market Analysis
Mobile
Card Battler
+1
Sensor Tower
Jan 2021
Report
22 pages
Shooter Genre Snapshot
The mobile shooter genre is the sixth-largest segment on the US iOS App Store, currently accounting for approximately six percent of total revenue.
Market stagnation is significant, as no new shooter titles have entered the top 500 rankings in the past two years.
Following the removal of Fortnite, Call of Duty: Mobile, PUBG Mobile, and Garena Free Fire have become the entrenched market leaders, with Garena Free Fire doubling its quarterly revenue to reach parity with Call of Duty.
Market Analysis
Global
Shooter
+1
GameRefinery
Jan 2021
Report
24 pages
Games Marketing Insights for 2021
The pandemic triggered a significant expansion of the gaming audience, adding 28 million mobile players in the US and 8.6 million in the UK by July 2020.
New gamers represent a high-value segment with a greater propensity for in-game purchases compared to veteran players, who increased their playtime but decreased their spending.
Brand familiarity is critical for acquisition, as fewer than 25% of players in the US, UK, and Germany are willing to try games they have not heard of previously.
Market Analysis
Player Behavior
Monetization
+1
King
Jan 2021
Whitepaper
63 pages
White Paper on Global Mobile Games 2021
Rising acquisition costs and iOS privacy regulations triggered a 200% surge in ad creatives and a 34% year-over-year increase in CPMs on platforms like Meta.
The United States became the most expensive market for mobile advertising, reaching an average CPM of $28.18.
Total advertiser market growth slowed by 5% in 2021, forcing developers to prioritize data-driven optimization and regional targeting to protect ROI.
Market Analysis
Mobile
User Acquisition
+4
SocialPeta
Jan 2021
Report
73 pages
Store Intelligence Data Digest: Q1 2021
Global mobile app downloads reached 36.6 billion in Q1 2021, an 8.7% year-over-year increase driven by a 15.3% surge in Google Play installs.
Hypercasual games dominated the mobile gaming sector, accounting for over half of the top 20 titles on Google Play with publishers like Voodoo, AppLovin, and Crazy Labs maintaining market leadership.
Crash Bandicoot: On the Run achieved a strong market entry with 23.6 million downloads and nearly $700,000 in consumer spending during its first week.
Market Analysis
Mobile
Global
+2
Sensor Tower
Jan 2021
Report
42 pages
Mobile Game Taxonomy Report 2021
Hypercasual games became the dominant volume leader in 2020 with 6.3 billion downloads, a 123% year-over-year increase that surpassed the Arcade genre.
RPG and Strategy titles maintained their financial stronghold, collectively generating 50% of the total global revenue among top-performing mobile games.
Simulation games experienced the highest spending growth in 2020, recording a 56% increase in consumer expenditure.
Market Analysis
Monetization
Global
+1
Sensor Tower
Jan 2021
Report
77 pages
Store Intelligence Data Digest: Q4 2020
The global mobile app ecosystem reached 143 billion total downloads in 2020, a 23.8% year-over-year increase driven largely by pandemic-related shifts in consumer behavior.
Business app downloads surged by 134% in 2020, highlighted by Zoom and Google Meet reaching 681 million and 331 million annual downloads respectively.
Mobile gaming revenue exceeded $21 billion in Q4 2020, with social-oriented titles like Among Us driving engagement via 166 million quarterly downloads.
Market Analysis
Global
Mobile
Sensor Tower
Jan 2021
Report
20 pages
Match3 Genre Snapshot Report May 2021 (2021)
As of mid-2021, the Match3 subgenre is the largest segment of the US iOS mobile gaming market, generating approximately 16% of total revenue.
Every new Match3 title that entered the top 500 grossing rankings between late 2019 and early 2021 retained traditional swapping mechanics, confirming that core gameplay innovation is less critical than secondary feature integration.
Success in the modern market is driven by meta-layers like customization and decoration, as evidenced by the performance of titles such as Royal Match and Project Makeover.
Market Analysis
Mobile
Puzzle
+2
GameRefinery
Jan 2021
Report
7 pages
Audio Ad Engagement in Mobile Games
Audio ads achieve a click-through rate (CTR) of approximately one click per 1.4 listens, vastly outperforming the 0.08% average CTR of static banners.
A Warner Music Group campaign targeting 18-to-30-year-olds achieved a 1.78% CTR, representing a 1,000% increase over traditional banner standards.
Behavioral testing shows 100% of participants continued gameplay during audio ad delivery, with 100% brand recall when ads were paired with a companion banner.
Market Analysis
Monetization
In-Game Advertising
+4
AudioMob
Jan 2021
Report
73 pages
Q1 2021: Store Intelligence Data Digest
Global mobile app downloads rose 8.7% year-over-year to 36.6 billion in Q1 2021, driven by a 15.3% surge on Google Play that offset an 8.6% decline on the App Store.
Hypercasual games dominated the U.S. market, accounting for 80% of the top 20 titles, with Join Clash 3D ranking as the most downloaded game globally.
Finance category downloads in the U.S. and Europe grew by 34%, fueled by retail investing and cryptocurrency platforms like Robinhood, Coinbase, and Binance.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2021
Report
39 pages
The Gaming Playbook: Everything You Need to Know About the Gaming Audience
As of 2020, 86% of internet users across 15 global markets engage in gaming, with mobile platforms driving significant demographic expansion among women, families, and adults aged 55 to 64.
Revenue models have shifted toward digital-first ecosystems, where in-game microtransactions and downloadable content serve as the primary financial engines, particularly among high-spending Gen Z and millennial male players.
Esports followers represent a highly receptive audience for advertising, with nearly 50% viewing brand sponsorships as a natural fit and 40% actively supporting brands that invest in their favorite teams.
Market Analysis
Player Demographics
Player Behavior
+1
GWI
Jan 2021
Report
15 pages
Dapp Industry Report: January 2021
Ethereum maintained market dominance in January 2021 with $112 billion in transaction volume, representing 86% of total blockchain activity and over $30 billion in total value locked.
The NFT sector experienced explosive growth, with Ethereum-based NFT volume increasing tenfold to $33 million, while Flow’s NBA Top Shot surpassed all Ethereum platforms to lead the market with over $40 million in sales.
Binance Smart Chain recorded its strongest performance to date, processing over $15 billion in transaction volume and achieving the highest number of unique active wallets, driven primarily by Venus and PancakeSwap.
Market Analysis
Blockchain
NFT
+1
DappRadar
Jan 2021
Report
13 pages
Mobile Game Video Ads Analysis: Optimal Video Lengths and End Cards
Optimal video ad length varies significantly by genre, ranging from 10 seconds for Social Casino to 46 seconds for RPGs.
Hyper-Casual games achieve peak performance with 37-second ads paired with video end cards.
Strategy games perform best with 33-second ads, while Puzzle games reach peak efficacy at 22 seconds; both benefit most from app store end cards.
Market Analysis
In-Game Advertising
User Acquisition
+2
Liftoff
Jan 2021
Report
38 pages
Global Games Market Report 2021: The VR & Metaverse Edition
The global games market is projected to reach $175.8 billion in 2021, a 1.1% year-on-year decline caused by hardware shortages and AAA game delays.
Mobile gaming remains the industry's largest segment, generating $90.7 billion and accounting for 51% of total market revenue despite privacy-related marketing hurdles.
The industry is forecast to reach $218 billion in total revenue by 2024, driven by the long-term growth of the metaverse and social gaming hubs.
Market Analysis
Market Forecast
VR
+2
Newzoo
Jan 2021
Report
23 pages
Newzoo Trends to Watch 2021
The global games market is projected to reach $189.3 billion in revenue by the end of 2021, supported by a permanent shift in consumer spending habits and a total player base of 2.8 billion people.
Cloud gaming is expected to surpass $1 billion in annual revenue for the first time in 2021, while 5G-ready active smartphones are forecasted to grow from 5% in 2020 to 16% (700 million units) by year-end.
Mobile titles such as PUBG Mobile and Garena Free Fire are increasingly challenging traditional PC giants in esports viewership, marking a significant shift toward mobile-first competitive gaming.
Market Analysis
Player Behavior
Global
+1
Newzoo
Jan 2021
Report
30 pages
Sensor Tower Creative Highlights August 2021
Top-performing mobile game ads frequently utilize celebrity and DJ collaborations, such as Garena Free Fire’s partnership with Dimitri Vegas & Like Mike and Call of Duty’s work with Ozuna, to drive engagement.
Over 50% of top-performing ad creatives incorporate reward-driven messaging, including promo codes and anniversary-themed incentives, to boost user retention.
Successful ad campaigns prioritize character-centric narratives that feature extreme scenarios like fires, volcanoes, or zombie outbreaks to heighten emotional stakes.
Creative Ads
Mobile
Global
+1
Sensor Tower
Jan 2021
Report
71 pages
Newzoo Metaverse Report 2021
The metaverse is evolving gaming into a persistent, scalable platform for social interaction and non-gaming activities, with 70% of gamers anticipating increased playtime in these virtual hubs.
The industry is shifting toward a direct-to-avatar economy where digital identity and creator-led markets drive engagement on platforms such as Roblox, Fortnite, and Avakin Life.
Blockchain technology is facilitating decentralized economies and play-to-earn models, with the sector currently transitioning toward scalable, green Layer 2 protocols to address transaction costs and environmental concerns.
Metaverse
Market Analysis
NFT
+1
Newzoo
Jan 2021
Report
41 pages
La Guía de los Esports
The esports market is projected to grow from under $1.1 billion in 2021 to over $1.5 billion by 2024, maintaining a compound annual growth rate (CAGR) of 7.7%.
Global esports viewership is expected to reach 577.2 million people by 2024, up from 435.9 million in 2021.
Market potential is heavily concentrated in regions with high-speed broadband infrastructure, specifically East Asia, Northern Europe, and North America.
Esports
Market Analysis
Player Demographics
+1
AEVI
Jan 2021
Report
93 pages
2021 H1 Global Mobile App Marketing Whitepaper
Chinese developers dominated the global market in 2021 H1, accounting for 70% of top-charting mobile game media buying and 100% of the top ten advertisers on Facebook’s News Feed.
Advertising costs surged significantly, with Facebook’s average CPC and CPM increasing by 128% year-over-year due to heightened competition.
Apple’s IDFA policy changes triggered a 13% decline in the share of iOS advertising creatives, forcing a strategic shift in focus toward Android platforms.
Advertising
Marketing
Global
+1
SocialPeta
Jan 2021
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