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Report25 pages

Intellectual Property in the Mobile Games Market 2021: An Analysis of IPs in U.S. Mobile Gaming

While IP-based games represent only 9 percent of the total U.S. mobile market, they account for 23 percent of player spending and 17 percent of all downloads.
Video game-based IPs are the leading category, generating one-third of all licensed mobile game revenue in 2020.
Manga is the fastest-growing IP category, experiencing a 54 percent year-over-year revenue increase.

Market Analysis Mobile USA+3

Sensor TowerJan 2021

Report13 pages

Mobile Game Video Ads Analysis: Optimal Video Lengths and End Cards

Optimal video ad length varies significantly by genre, ranging from 10 seconds for Social Casino to 46 seconds for RPGs.
Hyper-Casual games achieve peak performance with 37-second ads paired with video end cards.
Strategy games perform best with 33-second ads, while Puzzle games reach peak efficacy at 22 seconds; both benefit most from app store end cards.

Market Analysis In-Game Advertising User Acquisition+2

LiftoffJan 2021

Report62 pages

Store Intelligence Data Digest: Q3 2020

Global mobile app downloads reached 36.4 billion in Q3 2020, a 22.8% year-over-year increase driven primarily by a 30.3% surge in Google Play installs.
Among Us achieved a historic milestone as the first title since 2018 to exceed 100 million global downloads in a single quarter, with 24 million of those installs occurring in the United States.
United States consumer spending reached a record $5.8 billion in Q3 2020, with Simulation and Casino genres serving as the primary growth drivers at 59% and 51% increases, respectively.

Market Analysis Global Mobile

Sensor TowerSept 2020

Report12 pages

Rise of the Player-Fan: The Growing Opportunity of Mobile Esports in Asia

Asia dominates the global mobile esports landscape, accounting for 68% of the $19.5 billion in total global mobile esports revenue generated in 2019.
China is the world's largest esports market with 350 million fans, while Southeast Asia experienced a 244% surge in tournament prize values between 2018 and 2019.
Global esports prize pools grew by 40% between 2017 and 2019, reaching a total valuation exceeding $228 million.

Esports Market Analysis Asia+1

Niko PartnersJul 2020

Presentation1 pages

Play Like a Girl: Key Ways to Engage Asia's Growing Female Gaming Audience

Female gamers in Asia grew to 38% of the 1.33 billion total regional gaming population by 2019, up from 32% in 2017.
Mobile is the primary platform for this demographic, with 95% of female gamers in Asia playing on mobile devices.
Female gamers contributed 35% of mobile gaming revenue in 2019, with projections estimating an increase to 39% in 2020.

Player Demographics Market Analysis Asia+1

Niko PartnersJun 2020

Presentation26 pages

1Q FY2020 Presentation Material: October to December 2019

The company generated 115.6 billion yen in net sales for 1Q FY2020, meeting approximately 25% of its 465 billion yen full-year revenue target.
Operating and ordinary income both reached 7.7 billion yen, tracking toward the annual target range of 28 billion to 32 billion yen.
Profit attributable to owners of the parent was 1.4 billion yen, representing 15% to 18% of the projected 8 billion to 10 billion yen annual goal.

Market Analysis Monetization Japan+1

CyberAgentJan 2020

Report22 pages

2020 Year in Review: Digital Games and Interactive Media

The global digital games and interactive media industry grew 12% year-over-year in 2020, reaching $126.6 billion in total revenue.
Free-to-play titles dominated the market, accounting for 78% of total digital revenue, primarily driven by mobile gaming in Asian markets.
Premium game sales experienced the fastest growth at 28%, bolstered by high-profile releases such as Animal Crossing: New Horizons and Call of Duty: Modern Warfare.

Market Analysis Global Mobile+4

SuperDataJan 2020

Report64 pages

2020 Mobile Gaming Apps Report

The global mobile gaming market is projected to exceed $100 billion in 2020, supported by 2.6 billion players and a 24% increase in daily in-app payments.
Midcore and strategy games are the most efficient segments, achieving a 39.5% 30-day return on ad spend with low acquisition costs, particularly on Android.
While the average cost per install has hit a record low of $1.47, the industry faces a 24% rise in install-to-purchase costs and a decline in conversion rates to 3.3%.

Market Analysis Player Demographics Monetization+2

LiftoffJan 2020

Report22 pages

For the Win: Breaking Down the Preferences of Asia's Mobile Gamers

Asia accounts for over 50% of the global mobile gaming player base and generates the majority of the industry's total mobile revenue.
Mobile esports and competitive, socially-driven titles are displacing traditional genres across all Asian markets, marking a major shift in consumer preference through the first half of 2020.
China remains the largest market, where success is driven by migrating PC intellectual properties to mobile and navigating a regulatory environment that requires domestic partnerships.

Market Analysis Asia Mobile+1

Niko PartnersJan 2020

Report15 pages

From Playing to Paying: The Art of Monetizing Games in Asia

Free-to-play (F2P) is the dominant monetization model in Asia, accounting for 98.5% of all mobile games revenue in 2019 and 100% of top-grossing titles in China.
Japan is the most lucrative mobile market in the region, generating $12.84 in revenue per download compared to the $1.53 regional average.
Emerging markets like India are rapidly adopting sophisticated monetization, with battle passes appearing in 50% of the country's top-grossing games by early 2020.

Monetization Market Analysis Asia+1

Niko PartnersJan 2020

Report49 pages

State of Mobile 2020

Mobile gaming remains the industry anchor, generating 72% of all app store spending and outperforming the combined revenue of PC, console, and handheld platforms.
The mobile market doubled in size since 2016, reaching 204 billion downloads and $120 billion in consumer spending in 2019.
Core gaming titles, specifically RPGs and Action games, drive 76% of total consumer spend and capture the majority of user engagement time.

Market Analysis Global Mobile

data.aiJan 2020

Report45 pages

Czech Video Game PC, Console and Mobile Game Developers in Czech Republic 2020

The Czech video game industry experienced rapid growth between 2017 and 2020, with annual turnover rising from CZK 2.26 billion to over CZK 5 billion, representing a 29% average annual growth rate.
The sector is highly export-oriented, with approximately 95% of revenue generated from international markets, primarily the United States, Germany, and the United Kingdom.
As of 2020, the industry comprised roughly 110 domestic studios employing 1,750 specialists, with revenue already tripling that of the national film industry by 2019.

Market Analysis Europe PC+2

GDACZ – Czech Game Developers AssociationJan 2020

Report66 pages

Store Intelligence Data Digest: Q2 2020

Worldwide mobile app downloads reached a record 37.8 billion in Q2 2020, a 31.7 percent year-over-year increase driven by pandemic-related shifts in work, education, and entertainment.
Google Play game downloads surged by over 50 percent to 12.4 billion, with hypercasual titles leading in volume and Sandbox and Battle Royale genres flourishing as social hubs.
Business category app installations peaked at 176 percent above pre-pandemic levels, with Zoom becoming the third app in history to surpass 300 million installs in a single quarter.

Market Analysis Global Mobile

Sensor TowerJan 2020

Report47 pages

Mobile Ad Creative Index 2020

Native ads achieve conversion rates as high as 52.8%, making them the most effective format for driving long-term user retention and high-value in-app purchases.
Acquiring an in-app purchase via native ads on iOS costs $218.09, which is nearly triple the $73.62 cost required on Android.
Disciplined A/B testing and dynamic creative strategies, as utilized by brands like Credit Karma and Groupon, can increase click-to-install rates by more than 120%.

Advertising In-Game Advertising Mobile+1

LiftoffJan 2020

Report65 pages

Store Intelligence Data Digest: Q1 2020

Worldwide mobile app downloads reached a record 33.6 billion in Q1 2020, a 20.3% year-over-year increase driven by pandemic-related digital activity.
Mobile gaming installs exceeded 13 billion for the first time, with a notable shift toward social and sandbox titles like Roblox and Minecraft.
Non-gaming app categories saw radical structural shifts, as Business and Education downloads more than doubled while Travel and Navigation installs fell by over 50%.

Market Analysis Global Mobile

Sensor TowerJan 2020

Report8 pages

Tower Defense Games: Deconstructing the Superstars (2020 Industry Snapshot)

Tower defense games demonstrate high monetization efficiency with an ARPPU of $83, an ARPDAU of $1.66, and a daily conversion rate of 3.83%.
China is the most lucrative market for the genre, achieving an 8.7% conversion rate, which is nearly double that of the United States.
Regional engagement metrics vary significantly, with Italy leading in Day 7 retention at 39% and France recording the highest average daily playtime at 210 minutes.

Market Analysis Tower Defense Mobile+1

GameAnalyticsJan 2020

Report34 pages

Global Market Trends: Mobile Gaming Benchmarks (H1 2019)

Mid-core genres like Strategy and Role Playing remain the primary revenue drivers, maintaining ARPPU levels of $25 and conversion rates four times higher than other categories.
In-app purchase revenue metrics, including ARPPU and ARPDAU, declined by 15-20% year-over-year in H1 2019, signaling an industry-wide pivot toward ad-based monetization.
Top-tier publishers now apply rigorous performance filtering, discarding 95% of projects that fail to achieve a 50% Day 1 retention rate.

Market Analysis Monetization Player Behavior+2

GameAnalyticsJun 2019

Report16 pages

Gaming Spotlight 2018 Review

Mobile gaming solidified its market dominance in 2018, with consumer spending exceeding the combined totals of PC, home consoles, and handheld consoles by nearly 20%.
Mobile games accounted for 75% of total consumer spend on the iOS App Store and Google Play, despite representing only 35% of total app downloads.
The Asia-Pacific region accounted for over 55% of global mobile game spending in 2018, maintaining its lead despite a nine-month freeze on new game approvals in China.

Market Analysis Monetization Mobile+1

data.aiMar 2019

Report34 pages

Mobile Benchmarks Report GameAnalytics

Mobile developers are shifting toward ad-based monetization, evidenced by a 15-20% year-over-year decline in ARPPU and ARPDAU across 100,000 analyzed titles.
Top-tier mobile titles require a Day 1 retention rate of 35% and a Day 28 retention rate of 4% to remain competitive, with industry leaders often demanding a 50% Day 1 rate to greenlight projects.
Strategy and Role-Playing Games remain the highest revenue generators, while hyper-casual games rely on advertising models supported by a median eCPM of approximately $5.00.

Market Analysis Mobile Retention+2

GameAnalyticsJan 2019

Report45 pages

Evolution of Mobile Esports for the Mass Market

Mobile esports is projected to overtake PC esports as the dominant global competitive gaming format, leveraging a player base of 2.53 billion that exceeds the combined reach of PC and console gaming.
Mobile esports titles generated $15.32 billion in revenue in 2018, accounting for more than 25% of the total mobile gaming market.
The sector is shifting from a publisher-funded marketing tool to a scalable, professionalized industry supported by media rights, sponsorships, and microtransaction-based models like season passes.

Market Forecast Esports Monetization+2

Niko PartnersJan 2019