What is Conversion Rate?
Conversion Rate: Percentage of users who complete a desired action (e.g., purchase, sign-up) out of total users.
- Categories:
- Marketing, Users, Monetization
Other definitions
- MonetizationThe percentage of MAUs that made a real-currency purchase in a given month.
- MarketingPercentage of users who complete a desired action after an interaction.
- MarketingPercentage of viewers who purchase a game after seeing it.
Conversion Rate in the library
149 documents in the library cover Conversion Rate; the 8 most relevant:
- Influencer Marketing in mobile games actually explained by Marion Balinoff
Two & a Half Gamers · 2026 · Video
- Mobile Gaming Apps Report: 2019 User Acquisition Trends & Benchmarks
Newzoo · 2019 · Report
- The Dual Frontier: A Retailer’s Framework for Agentic Commerce
InvestGame · 2026 · Report
- Beyond User Acquisition: How to Win with Influencer Marketing
Deconstructor of Fun · 2025 · Video
- Session: App Store Optimization For Games With PressPlay's Autonomous Agents. Moritz Daan, Phiture.
PocketGamer.biz · 2025 · Video
- Hyper-Casual Games – Industry Snapshot 2020
GameIntel · 2025 · Report
- Session: Automating App Store Optimization With Generative AI - Andy Carvell & Livio Marcheschi
PocketGamer.biz · 2024 · Video
- Tower Defense Games 2020 Industry Snapshot
GameAnalytics · 2021 · Report