What is Payer Conversion?
Payer Conversion: Percentage of active players who make at least one in-app purchase. Typical rates range from 1-5% for F2P games.
- Categories:
- Monetization, Users
Other definitions
- MonetizationThe percentage of monthly active users who made a purchase during a given period.
- MonetizationThe percentage of active users who make an in-game purchase during a specified period.
Payer Conversion in the library
4 documents in the library cover Payer Conversion.
- Fandoms, Writing Moats, and the Future of Interactive Fiction (FIX)
Naavik · 2026 · Video
- 2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps
Moloco · 2025 · Report
- State of Play: Spring Edition
Xsolla · 2024 · Report
- Newzoo’s Global Gamer Study 2023
Newzoo · 2023 · Report