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What is D1 Retention?

D1 Retention: Day-1 retention — percentage of new users who return the day after their first session.

Categories:
Users, Analysis

Other definitions

  • UsersThe percentage of players who return to a game exactly one day after their first session.
  • AnalysisPercentage of users who return to the game on day 1 after installation.

D1 Retention in the library

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Related terms

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