Last Z: Survival Shooter

Global Mobile Games in August 2025: Advertising, Revenue, and Downloads

The document provides an analysis of global mobile game trends in August 2025, focusing on advertising, revenue, and downloads across the App Store and Google Play.

• Roblox led Google Play revenue with $65 million and reached a record 47.3 million peak concurrent users in August 2025.
• Royal Match and Pokémon GO dominated App Store revenue, generating $79 million and $42 million respectively, while Royal Kingdom saw a 13.6% month-over-month revenue lift.
• FunPlus aggressively marketed Tiles Survive! with nearly 11,000 deduplicated iOS creatives in August, with 89% of ads utilizing vertical 720x1280 video formats.