Lands of Jail

Playing to Win: 2025 Digital Game Advertising Report

Sensor Tower's 2025 Digital Game Advertising Report, covering Q1 to Q3 2025, tracks mobile and PC/console game advertising and downloads.

• The report estimates $8.7B in gaming digital ad spend tracked across 14 markets for Q1 - Q3 2025, and reports United States gaming publisher ad spend was $7.2 billion over the last twelve months.
• iOS downloads in Q3 2025 were 1.9 billion, down 9.3% versus Q3 2024, while Android downloads were 10.4 billion, down 7.1%.
• Mobile shooter revenue grew strongly in Q3 2025, with Tencent's Delta Force tripling in-app purchase revenue versus Q2.