Who You Should Follow and Talk to on Twitter

Key insights

7 slides

Platform's purpose

Twitter functions as a business-to-business networking tool for independent game developers.

The platform is not primarily a direct channel for consumer wishlists. Developers should focus on building professional relationships.

Think of Twitter as a 24-hour industry convention.

Key function. Twitter is primarily a B2B networking tool for game developers rather than a direct source of consumer wishlists, except for specific niches like games featuring cute animals.

Tech stack support

Engage with official social media accounts of your game's technology stack.

Use their specific community hashtags to increase the likelihood of developer relations support.

Vendor engagement. Engage with the official social media accounts of your game's technology stack, such as Unity, Unreal, or Nvidia, using their specific community hashtags to increase the likelihood of developer relations…

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Summary

Twitter functions primarily as a business-to-business networking tool for independent game developers rather than a direct channel for consumer wishlists. The core thesis posits that developers should shift their social media strategy away from chasing general consumer engagement and toward building professional relationships that facilitate industry opportunities, such as festival features, promotional partnerships, and career development.

The analysis identifies five key categories of accounts that developers should prioritize for networking: peers creating similar games, local developers within a three-hour radius, journalists and influencers who cover specific genres, organizers of online festivals, and representatives from the software and hardware companies providing game development tools. By engaging with these groups, developers can leverage the economic principle of agglomeration, where mutual promotion and collaboration increase the visibility of all involved parties.

Methodologically, the approach emphasizes proactive research. Developers are encouraged to identify relevant contacts by analyzing Steam’s "More Like This" sections, searching for regional game development meetups, and tracking journalists who actively solicit indie game recommendations. The strategy centers on building genuine, long-term professional rapport through compliments, sharing content, and offering support, rather than simple self-promotion.

Ultimately, the document concludes that Twitter serves as a perpetual, 24-hour industry convention. While it rarely drives direct sales, it acts as a critical bridge to platforms and events where front-line consumers are more active. By treating the platform as a space for professional collaboration, developers can secure the high-impact promotions and industry connections necessary to succeed in the broader gaming market.