Legal

Raport Bieżący Nr 12/2016: Uruchomienie Kampanii Kickstarter dla Gry 'Agony'

1 November 20161 pages127 words

Summary

The management of PlayWay S.A. announced the official launch of a crowdfunding campaign for the survival horror title Agony on the Kickstarter platform. Initiated on the evening of October 31, 2016, the campaign was scheduled to run through December 10, 2016. The project is developed by Madmind Studio, a subsidiary based in Bydgoszcz, Poland, in which PlayWay holds a controlling interest. This strategic move serves as a formal notification to investors regarding the commercialization path of a key intellectual property within the company’s portfolio. The primary objectives of the campaign extend beyond the immediate acquisition of development capital. Management identified several strategic benefits, including the generation of significant marketing momentum and the validation of consumer interest. Furthermore, a successful funding round is expected to strengthen the company’s bargaining position during negotiations with global publishing partners. This leverage is considered vital for securing favorable terms for the eventual distribution of the game across both PC and console platforms. This corporate disclosure, issued under market abuse regulations regarding inside information, focuses specifically on the Polish development sector and the global digital distribution market. By leveraging crowdfunding, the company aims to mitigate financial risk while simultaneously building a dedicated community prior to the game's release. The announcement underscores the importance of community-driven funding as a tool for both financial stability and strategic brand positioning within the competitive international gaming industry.

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Current Report No. 15/2016: Update on Kickstarter Campaign for Agony

PlayWay S.A. has announced the successful achievement of the primary funding objective for the survival horror title Agony on the Kickstarter crowdfunding platform. As of November 14, 2016, the project reached its baseline financial goal of 66,666 USD. This milestone was accomplished approximately two weeks after the campaign's launch on October 31, 2016, demonstrating significant early interest from the global gaming community. The development of the title is being handled by Madmind Studio, a subsidiary of PlayWay based in Bydgoszcz, Poland. While the initial funding target has been met, the campaign is scheduled to remain active until December 10, 2016, providing an opportunity for additional stretch goals or expanded development resources. This financial progress highlights the market viability of the project within the horror genre and reflects the effectiveness of the studio's promotional strategy during the initial phase of the fundraising period. The disclosure serves as a formal update to previous corporate communications regarding the project's crowdfunding trajectory. Final results and the total capital raised through the platform will be disclosed in a subsequent report following the official conclusion of the campaign. This information is provided in accordance with market abuse regulations concerning the disclosure of inside information that could impact the valuation of the publicly traded parent company.

europe funding game-publishing+3

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The successful conclusion of the Kickstarter crowdfunding campaign for the survival horror title Agony marks a significant financial milestone for PlayWay S.A. and its subsidiary, Madmind Studio. Running from October 31 to December 10, 2016, the campaign attracted 3,926 individual backers who contributed a total of $182,642. This funding exceeds the initial requirements for the project and demonstrates strong consumer interest in the title prior to its commercial release. After accounting for platform fees and campaign-related expenses, the net proceeds reaching the Bydgoszcz-based developer are estimated at approximately 500,000 PLN. These funds are specifically earmarked for the continued development and expansion of the game. A primary objective for the allocation of this capital is the integration of virtual reality support, alongside general enhancements to the core gameplay experience. The scope of this financial event is centered on the Polish development sector and the global crowdfunding market, reflecting the strategic use of international platforms to secure production capital. By leveraging the Kickstarter community, the company has secured non-dilutive funding that supports both the technical evolution of the product and its market positioning within the competitive horror genre. This capital injection ensures the studio can meet expanded development goals, particularly regarding high-end technology implementations like VR.

europe investment monetization+3

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PlayWay S.A. has officially scheduled the global release of the horror title Agony for May 29, 2018, following coordination with its international distribution partner, Koch Media GmbH. This release encompasses a multi-platform strategy covering PC, Xbox One, and PlayStation 4. While Koch Media manages the physical retail distribution for all platforms and digital sales for consoles, the developer and PlayWay subsidiary, Madmind Studio, retains control over digital distribution via the Steam platform. The title has successfully navigated the technical and regulatory hurdles required for a console launch, having completed the mandatory certification processes for both PlayStation 4 and Xbox One. Due to the graphic nature of the content, the game has received a mature rating of 18+. To ensure a stable launch and manage the high level of public interest, the development team has engaged external quality assurance firms for final testing and a specialized public relations agency to handle media and community relations. This strategic update confirms that the production has reached its final stages of readiness across both physical and digital markets. By synchronizing the Steam release with the retail launch, the company aims to capitalize on existing market momentum. The involvement of external testers and PR professionals highlights a commitment to technical polish and communication management during the critical window surrounding the game's commercial debut.

game-publishing europe survival-horror+3

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Madmind Studio maintains a stable financial position characterized by a complete lack of debt and sufficient revenue streams to self-fund two upcoming productions while continuing technical support for existing titles. As of early February 2019, the studio’s flagship title, Agony, along with its Unrated version, achieved combined sales exceeding 90,000 units on PC. Console sales surpassed 60,000 units, though this figure is considered conservative due to reporting delays from platform holders. The studio anticipates that upcoming sale cycles will further strengthen its capital reserves. The reception of Agony Unrated reflects a successful pivot in product quality, earning a 77% positive rating from players and indicating that the studio effectively addressed technical and gameplay issues present in the original release. This improved sentiment provides a foundation for the studio’s future pipeline, which includes the announced titles Paranoid and Succubus. Both games have garnered significant interest from media and players, with wishlist growth trends suggesting a level of market anticipation comparable to the period preceding the launch of Agony. Across its entire portfolio, the studio has accumulated over 250,000 total wishlist entries. Management expects that the launch of dedicated marketing campaigns for the new titles will capitalize on this existing interest. The data, disclosed by parent company PlayWay S.A., focuses on the Bydgoszcz-based subsidiary’s performance and strategic outlook within the global PC and console gaming markets. This assessment serves to clarify the studio's operational health and commercial viability following its initial major release.

market-analysis pc console+2

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The launch of the Kickstarter campaign for the board game UBOOT, developed by Iron Wolf Studio, represents a significant milestone for PlayWay S.A. and its broader cross-media strategy. Initiated on January 22, 2018, the crowdfunding effort achieved its primary funding goal of 65,000 GBP within the first 40 minutes of availability. This rapid success underscores strong market demand for the title and highlights the effectiveness of the subsidiary’s mandate to adapt popular PC intellectual properties from the PlayWay Group into tabletop formats. Iron Wolf Studio, based in Katowice, operates as a subsidiary in which PlayWay S.A. maintains a 77% majority stake. The strategic objective of this entity is to leverage existing digital gaming brands to capture value in the physical board game market. The campaign, which was scheduled to run through February 15, 2018, serves as both a direct revenue generator and a marketing instrument for the digital ecosystem. Management anticipates that the high visibility and financial success of the tabletop campaign will yield positive spillover effects for the digital version of the game. Specifically, the momentum generated on Kickstarter is expected to drive significant growth in Steam Wishlist registrations for the PC edition of UBOOT. This integrated approach demonstrates a focus on multi-platform brand building and the use of crowdfunding metrics as a leading indicator for future software performance within the global gaming industry.

funding market-analysis board-game+1

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The management of PlayWay S.A. issued this supplemental disclosure to provide specific commercial details regarding the Kickstarter campaign and distribution strategy for UBOOT The Board Game. Developed by Iron Wolf Studio S.A., a subsidiary in which PlayWay holds a 77% stake, the project is being brought to market in partnership with Phalanx Co. LTD. This London-based publisher is recognized for high-profile tabletop titles, and their involvement serves as a strategic anchor for the game’s international rollout. Financial projections provided by Iron Wolf Studio indicate that the initial crowdfunding phase represents only a fraction of the product's long-term commercial potential. Management estimates that revenue generated through the Kickstarter campaign will account for approximately 30% of total income when measured against a two-year horizon of wholesale and retail sales following the campaign's conclusion. This suggests a business model heavily weighted toward sustained traditional retail performance rather than one-off crowdfunding success. The geographic scope of the project is broad, reflecting significant international demand for the title. Due to high levels of consumer interest, the game is slated for localized releases in several major global markets, including the United States, United Kingdom, France, Germany, Spain, Italy, and Poland. This multi-language distribution strategy aims to capitalize on the momentum generated during the funding phase to establish a presence in the primary tabletop gaming hubs across Europe and North America.

game-publishing marketing europe+2

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Raport Bieżący Nr 12/2016: Uruchomienie Kampanii Kickstarter dla Gry 'Agony'

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