LegalPlayWay
Raport Bieżący Nr 12/2016: Uruchomienie Kampanii Kickstarter dla Gry 'Agony'
1 Nov 20161 pages~1 min full read
PlayWay S.A. launched a Kickstarter crowdfunding campaign for the survival horror game 'Agony' on October 31, 2016, with a closing date of December 10, 2016.
The game is being developed by Madmind Studio, a Bydgoszcz-based developer in which PlayWay S.A. maintains a controlling interest.
PlayWay S.A. is utilizing the crowdfunding campaign to validate consumer interest and generate marketing momentum for the intellectual property.
The company intends to use the campaign results to strengthen its bargaining position when negotiating distribution terms with global publishing partners for PC and console platforms.
The strategic use of crowdfunding is intended to mitigate financial risk for the developer while building a dedicated community prior to the game's commercial release.
This disclosure was issued by PlayWay S.A. as a formal notification to investors regarding the commercialization strategy for a key asset in its portfolio.
The management of PlayWay S.A. announced the official launch of a crowdfunding campaign for the survival horror title Agony on the Kickstarter platform. Initiated on the evening of October 31, 2016, the campaign was scheduled to run through December 10, 2016. The project is developed by Madmind Studio, a subsidiary based in Bydgoszcz, Poland, in which PlayWay holds a controlling interest. This strategic move serves as a formal notification to investors regarding the commercialization path of a key intellectual property within the company’s portfolio.
The primary objectives of the campaign extend beyond the immediate acquisition of development capital. Management identified several strategic benefits, including the generation of significant marketing momentum and the validation of consumer interest. Furthermore, a successful funding round is expected to strengthen the company’s bargaining position during negotiations with global publishing partners. This leverage is considered vital for securing favorable terms for the eventual distribution of the game across both PC and console platforms.
This corporate disclosure, issued under market abuse regulations regarding inside information, focuses specifically on the Polish development sector and the global digital distribution market. By leveraging crowdfunding, the company aims to mitigate financial risk while simultaneously building a dedicated community prior to the game's release. The announcement underscores the importance of community-driven funding as a tool for both financial stability and strategic brand positioning within the competitive international gaming industry.
