- 01
PlayWay S.A. launched a Kickstarter crowdfunding campaign for the survival horror game 'Agony' on October 31, 2016, with a closing date of December 10, 2016.
- 02
The game is being developed by Madmind Studio, a Bydgoszcz-based developer in which PlayWay S.A. maintains a controlling interest.
- 03
PlayWay S.A. is utilizing the crowdfunding campaign to validate consumer interest and generate marketing momentum for the intellectual property.
- 04
The company intends to use the campaign results to strengthen its bargaining position when negotiating distribution terms with global publishing partners for PC and console platforms.
- 05
The strategic use of crowdfunding is intended to mitigate financial risk for the developer while building a dedicated community prior to the game's commercial release.
- 06
This disclosure was issued by PlayWay S.A. as a formal notification to investors regarding the commercialization strategy for a key asset in its portfolio.