Updated Mar 17, 2026 by PlayWay
PlayWay S.A. launched a Kickstarter crowdfunding campaign for the survival horror game 'Agony' on October 31, 2016, with a closing date of December 10, 2016.
The game is being developed by Madmind Studio, a Bydgoszcz-based developer in which PlayWay S.A. maintains a controlling interest.
PlayWay S.A. is utilizing the crowdfunding campaign to validate consumer interest and generate marketing momentum for the intellectual property.
The company intends to use the campaign results to strengthen its bargaining position when negotiating distribution terms with global publishing partners for PC and console platforms.
The strategic use of crowdfunding is intended to mitigate financial risk for the developer while building a dedicated community prior to the game's commercial release.
This disclosure was issued by PlayWay S.A. as a formal notification to investors regarding the commercialization strategy for a key asset in its portfolio.
PlayWay S.A. launched a Kickstarter crowdfunding campaign for the survival horror game 'Agony' on October 31, 2016, with a closing date of December 10, 2016.
The game is being developed by Madmind Studio, a Bydgoszcz-based developer in which PlayWay S.A. maintains a controlling interest.
PlayWay S.A. is utilizing the crowdfunding campaign to validate consumer interest and generate marketing momentum for the intellectual property.
The company intends to use the campaign results to strengthen its bargaining position when negotiating distribution terms with global publishing partners for PC and console platforms.
The strategic use of crowdfunding is intended to mitigate financial risk for the developer while building a dedicated community prior to the game's commercial release.
This disclosure was issued by PlayWay S.A. as a formal notification to investors regarding the commercialization strategy for a key asset in its portfolio.