PlayWay S.A. will release the horror game Agony globally on May 29, 2018, across PC, Xbox One, and PlayStation 4.
Madmind Studio retains control over digital distribution on Steam, while Koch Media GmbH manages physical retail distribution and console digital sales.
The title has successfully completed all mandatory technical and regulatory certification processes for both PlayStation 4 and Xbox One.
Agony has been assigned an 18+ mature rating due to the graphic nature of its content.
The development team has engaged external quality assurance firms for final testing and a specialized agency for media and community relations to ensure a stable launch.
The release strategy synchronizes the Steam digital launch with the physical retail debut to maximize market momentum.
PlayWay S.A. has officially scheduled the global release of the horror title Agony for May 29, 2018, following coordination with its international distribution partner, Koch Media GmbH. This release encompasses a multi-platform strategy covering PC, Xbox One, and PlayStation 4. While Koch Media manages the physical retail distribution for all platforms and digital sales for consoles, the developer and PlayWay subsidiary, Madmind Studio, retains control over digital distribution via the Steam platform.
The title has successfully navigated the technical and regulatory hurdles required for a console launch, having completed the mandatory certification processes for both PlayStation 4 and Xbox One. Due to the graphic nature of the content, the game has received a mature rating of 18+. To ensure a stable launch and manage the high level of public interest, the development team has engaged external quality assurance firms for final testing and a specialized public relations agency to handle media and community relations.
This strategic update confirms that the production has reached its final stages of readiness across both physical and digital markets. By synchronizing the Steam release with the retail launch, the company aims to capitalize on existing market momentum. The involvement of external testers and PR professionals highlights a commitment to technical polish and communication management during the critical window surrounding the game's commercial debut.