LegalPlayWay
Raport bieżący nr 4 / 2022: Popremierowy raport sprzedażowy dotyczący House Flipper Pets DLC
1 May 20222 pages~3 min full read
The House Flipper Pets DLC recouped its total development and marketing costs of 1.25 million PLN within 24 hours of its May 12, 2022, release.
The expansion sold 64,500 units in its first 72 hours and reached the number one position on the Steam Global Bestseller list.
The launch drove significant franchise growth, resulting in 28,000 base game sales and 15,000 previous expansion sales, while pushing concurrent players to a peak of over 12,300.
The DLC maintained a 91% positive user rating on Steam, with the United States accounting for 33% of total sales, followed by Germany at 12% and the UK at 9%.
The release saw a strong wishlist conversion rate, with 40,500 units sold to users who had previously wishlisted the title, leaving 234,800 units remaining on wishlists.
PlayWay S.A. consolidates 62.7% of the profits generated by its subsidiary, Frozen Way S.A., from the title.
Future growth plans include porting the Pets DLC to Xbox, PlayStation, and Nintendo Switch, alongside the development of a forthcoming Farm DLC.
The release of the House Flipper Pets DLC on the Steam platform on May 12, 2022, represents a significant commercial success for PlayWay S.A. and its subsidiary, Frozen Way S.A. Within the first 24 hours of availability, the expansion fully recouped its total development, testing, localization, and marketing costs, which were capped at 1.25 million PLN. The title achieved the top position on the Steam Global Bestseller list, reflecting strong initial market penetration and consumer demand.
Performance metrics gathered during the first 72 hours post-launch indicate total sales of 64,500 units, including various bundle configurations. The expansion maintained a high level of player satisfaction with a 91% positive rating on Steam. Geographic distribution of sales was led by the United States at 33%, followed by Germany at 12% and the United Kingdom at 9%. The launch also demonstrated a strong conversion rate from the outstanding wishlist, which remained high at 234,800 units following the initial 40,500 purchases made by wishlisted users.
The release of the Pets DLC acted as a catalyst for the broader House Flipper franchise, driving over 28,000 sales of the base game and 15,000 sales of previous expansions within the same three-day window. Furthermore, the franchise reached a new historical peak for concurrent players on Steam, exceeding 12,300 individuals. Future growth strategies include porting the expansion to Xbox, PlayStation, and Nintendo Switch consoles, alongside the development of the upcoming Farm DLC, which already shows significant pre-launch interest. PlayWay S.A. consolidates 62.7% of the profits generated by Frozen Way S.A. from this title.
