GREE is pivoting toward a hybrid strategy that balances internal IP development with high-profile collaborations, including a smartphone version of Wild Arms developed with ForwardWorks for release in FY2018 or later.
See it on page 1The company plans to launch six additional titles across the third and fourth quarters of the current fiscal year to bolster its portfolio.
See it on page 2Operational costs are being managed by shifting specific tasks to Vietnam and implementing a rigorous evaluation process that includes shuttering underperforming titles.
See it on page 2GREE is targeting overall profitability for its new business segments—specifically video advertising and virtual reality—by fiscal year 2019.
See it on page 1The acquisition of 3Minute is a strategic effort to enhance the company's internal video production and marketing capabilities.
See it on page 1Operating income is expected to decline in the third quarter due to rising fixed costs associated with the upcoming slate of new game launches.
See it on page 2Despite a quarter-on-quarter decline in coin consumption for existing overseas titles, the company is attempting to stabilize international revenue through the development of new titles.
See it on page 2The second quarter fiscal year 2017 financial briefing for GREE highlights a strategic pivot toward balancing internal intellectual property development with high-profile partner collaborations. A primary focus of the mid-term pipeline is the joint development of a smartphone version of Wild Arms with ForwardWorks, currently slated for release in fiscal year 2018 or later. Management intends to maintain a diversified portfolio by combining established fan bases from partner IP with original assets, while simultaneously refining the release schedule for six additional titles expected to launch across the third and fourth quarters of the current fiscal year.
Operational efficiency remains a core objective for the game operations business. To stabilize earnings and control costs, the company is shifting specific operational tasks to Vietnam and leveraging a larger portfolio to improve marketing efficiency. While coin consumption for existing overseas titles has seen a quarter-on-quarter decline, the company is mitigating this through the development of new international titles and a rigorous evaluation process for underperforming games. Management indicated a willingness to shutter titles that do not meet growth expectations or lack sufficient content depth to maintain user momentum.
Beyond core gaming, significant investments are being directed toward video advertising and virtual reality. The acquisition of 3Minute serves as a strategic move to bolster video production and marketing capabilities. Although these segments currently require upfront investment, the company targets overall profitability for the new business segment by fiscal year 2019. Despite an anticipated short-term decline in operating income for the third quarter due to rising fixed costs associated with new launches, the long-term outlook emphasizes a transition toward sustainable growth through diversified media and enhanced development capabilities.