Updated Mar 17, 2026 by Stream Hatchet
Total live-streaming viewership reached 8.5 billion hours in Q3 2024, marking a 12 percent year-over-year increase.
Kick emerged as the third-largest streaming platform with 534 million hours watched, representing a 103 percent growth rate and a 6.3 percent market share.
Twitch experienced a 4 percent decline in viewership during Q3 2024, even as it hosted record-breaking subscriber events like ironmouse’s 320,000-follower marathon.
Esports remains a primary engagement driver, evidenced by the LCK Grand Final between T1 and GEN drawing a peak of two million concurrent viewers.
The live-streaming ecosystem is diversifying through the rapid expansion of non-English markets, particularly Spanish-language streams on the Kick platform.
Creator monetization is strengthening, demonstrated by high-volume subscriber conversions during joint subathons, such as the 99.5 thousand and 73.7 thousand new subscribers gained by FaZe Clan members.
Total live-streaming viewership reached 8.5 billion hours in Q3 2024, marking a 12 percent year-over-year increase.
Kick emerged as the third-largest streaming platform with 534 million hours watched, representing a 103 percent growth rate and a 6.3 percent market share.
Twitch experienced a 4 percent decline in viewership during Q3 2024, even as it hosted record-breaking subscriber events like ironmouse’s 320,000-follower marathon.
Esports remains a primary engagement driver, evidenced by the LCK Grand Final between T1 and GEN drawing a peak of two million concurrent viewers.
The live-streaming ecosystem is diversifying through the rapid expansion of non-English markets, particularly Spanish-language streams on the Kick platform.
Creator monetization is strengthening, demonstrated by high-volume subscriber conversions during joint subathons, such as the 99.5 thousand and 73.7 thousand new subscribers gained by FaZe Clan members.