SteelSeries x FaZe Clan Collection Goes International

Key insights

5 takeaways

01
GameSquare subsidiary FaZe Clan has expanded its partnership with SteelSeries to bring its co-branded gaming peripheral collection to international retail markets, including China, India, and Europe.
02
The product line, which was originally launched as a US-exclusive at Best Buy in November 2023, features the Arctis Nova 7 headset, Apex 9 Mini keyboard, Aerox 3 Wireless mouse, and QcK XXL mouse pad.
03
FaZe Clan will support the international rollout by providing branded gear to its influencers and talent while promoting the collection across social media and streaming platforms.
04
Financial terms regarding the expansion of the partnership between FaZe Clan and SteelSeries were not disclosed.
05
The co-branded collection maintains the signature FaZe Clan aesthetic, utilizing the organization's classic black and red color scheme, logo, and camouflage branding.

Summary

GameSquare subsidiary FaZe Clan has expanded its partnership with gaming accessory manufacturer SteelSeries to bring its co-branded product line to international retail markets. Originally launched in November 2023 as a United States-exclusive collaboration at Best Buy, the collection is now transitioning to a global distribution model, with specific availability confirmed for China, India, and various European markets.

The product line features a signature black, red, and camouflage aesthetic and includes several high-performance peripherals: the Arctis Nova 7 headset, Apex 9 Mini keyboard, Aerox 3 Wireless mouse, and the QcK XXL mouse pad. While the financial terms of the expanded agreement remain undisclosed, the partnership involves a continued commitment to marketing, with FaZe Clan utilizing its network of influencers and talent to promote the gear across social media and streaming platforms.

This expansion reflects a strategic effort to capitalize on the brand's international reach and the established success of the initial domestic launch. By moving beyond the U.S. market, the collaboration aims to increase the accessibility of professional-grade gaming equipment for a broader global audience, further integrating the FaZe Clan brand into the setups of international fans and aspiring competitive players.