WhatRunsWhere vs SocialPeta: The Most Powerful Ad Intelligence Tool

The comparison evaluates two leading digital advertising intelligence platforms—WhatRunsWhere and SocialPeta—to determine which offers greater analytical power for marketers. WhatRunsWhere, headquartered in California, focuses on competitor ad discovery across seven developed markets (U.S., U.K., Canada, Australia, Brazil, France, Germany). It tracks 120,000 web publishers and 95,000 Android app publishers, providing detailed creative analysis, affiliate ad research, and domain‑level tracking. Its filtering capabilities include network, device type, country, and time, enabling users to uncover competitors’ channel usage, keyword targeting, and creative strategies.

SocialPeta, founded in 2015, extends coverage to 45 countries and monitors 73 global ad platforms, including major social networks. Its database exceeds one billion ads, with analysis of 3 million advertisers and publishers. The platform offers a multi‑dimensional panel comprising creative, cost, and intelligence modules: it delivers trend reports on CPC/CPA across Facebook, Instagram, Audience Network, and Messenger; provides top‑chart and new‑trending advertiser lists; and supports in‑depth publisher analysis. SocialPeta’s search engine allows keyword queries across 73 channels, with advanced filters for country and ad format.

Methodologically, SocialPeta’s broader data capture yields more comprehensive market insights, while WhatRunsWhere excels in granular competitor tracking within its limited geographic scope. Pricing differs markedly: WhatRunsWhere offers monthly plans ($299–$399) and enterprise quotes, whereas SocialPeta targets medium‑to‑large enterprises with annual contracts starting at $5 000. Overall, SocialPeta’s extensive data breadth and multi‑faceted analysis position it as the more powerful tool for advertisers seeking both competitive intelligence and broader market trend insights.