Sega Sammy Holdings: Road to 2020

Key insights

6 takeaways

01
Sega Sammy aims to reach 500 billion yen in sales and a 15% operating income margin by the fiscal year ending March 2020.See it on page 20
02
The company is shifting to an intellectual property-centric model that leverages dormant assets and multi-device development to drive global growth.See it on page 22
03
Integrated resorts are a core expansion pillar, utilizing experience from the Phoenix Seagaia Resort and the PARADISE CITY project in South Korea to prepare for potential Japanese market opportunities.See it on page 32
04
The strategy prioritizes revitalizing the Pachislot and Pachinko business through improved platform development and machine reuse.See it on page 10
05
Corporate operations are being streamlined by consolidating approximately 4,800 employees into the Osaki area to improve cross-group collaboration.See it on page 33
06
The company maintains a stable shareholder return policy with a dividend of 40 yen per share.See it on page 36

Summary

Sega Sammy Holdings is executing a strategic transition from structural reform to a growth-oriented phase, aiming to achieve 500 billion yen in sales and a 15% operating income margin by the fiscal year ending March 2020. This roadmap prioritizes the revitalization of the core Pachislot and Pachinko business through enhanced platform development and machine reuse, while simultaneously scaling digital gaming and integrated resort operations. By shifting toward an intellectual property-centric model, the company seeks to leverage dormant assets and multi-device development to secure global market relevance and long-term sustainable growth.

The expansion into the integrated resort sector serves as a critical pillar for future development, utilizing expertise gained from the Phoenix Seagaia Resort and the PARADISE CITY project in South Korea to position the firm for potential domestic opportunities in Japan. To support these ambitious goals, the organization is implementing rigorous cost management and operational efficiencies across its amusement and digital divisions. This includes the consolidation of nearly 4,800 employees into the Osaki area to foster cross-group collaboration and streamline corporate functions.

Beyond operational restructuring, the company is reinforcing its identity as an experiential innovator by deepening fan engagement through large-scale exhibitions and events. These efforts are balanced by a commitment to shareholder value, evidenced by a stable dividend policy of 40 yen per share. Through this multifaceted approach, the company aims to transform its business structure into a more agile, IP-driven entity capable of delivering consistent returns while navigating the evolving global entertainment landscape.