Print Is Not Dead: Hamburg Game Industry Guide

Gamecity Hamburg maintains the relevance of physical industry documentation by updating its comprehensive print guide for the local games sector. The initiative serves as a strategic networking and promotional tool, providing a structured directory of companies across the entire games value chain. By utilizing standardized symbols to categorize firms by their specific fields of activity, the guide functions as both a portable reference for industry events and a foundational dataset for the organization’s digital company directory.

The publication strategy involves a print run of 3,000 copies, which are distributed over a two-year cycle at international trade fairs, congresses, and industry events. To ensure the accuracy of this ecosystem map, the organization actively solicits updates from local studios regarding contact information and business details. This effort is supported by a dual-format approach, where the print guide is complemented by a digital version available for download, ensuring broad accessibility for stakeholders interested in the Hamburg games hub.

Beyond basic listings, the guide offers commercial opportunities for studios to enhance their visibility through paid advertorials, while providing Gamecity supporters with premium digital profiles. This methodology reinforces the organization’s role as a central hub for the Hamburg games industry, bridging the gap between physical networking at major events like Gamescom and ongoing digital engagement. By keeping this database current, the initiative facilitates better connectivity among developers, publishers, and service providers within the region.