Pocket Beans: Hamburger Kultsender Machs Mobilformat

The Hamburg-based internet broadcaster Rocket Beans TV launched a new recurring program titled Pocket Beans on February 6, 2018, dedicated to the mobile gaming sector. The primary objective of this initiative is to bridge the gap between gaming generations and challenge the perception that mobile titles lack the depth of traditional console or PC games. By showcasing high-quality mobile software, the production team aims to provide a platform for both established and emerging developers, categorizing games by player type—such as puzzlers, high-scorers, and grinders—rather than traditional genres.

The production of this format is supported by a core team of eight individuals, though it draws on the broader resources of the station, which employs approximately 90 staff members in Hamburg-Eimsbüttel. The broadcaster maintains a high output, generating roughly eight hours of new content daily. The station’s reach is significant, evidenced by live event metrics such as a 25,000-viewer concurrent stream during their third-anniversary broadcast, with associated video-on-demand content achieving six-figure views within days of release.

This development reflects the broader evolution of the gaming industry, where mobile devices have become a primary platform for a wide demographic. The station actively encourages local developers to submit mobile titles for potential coverage, signaling an ongoing commitment to integrating mobile gaming into the mainstream discourse of core gaming audiences. The launch of Pocket Beans serves as a strategic effort to validate mobile gaming as a sophisticated medium, moving beyond casual stereotypes to highlight the technical and creative advancements within the mobile space.