Key insights
7 takeaways · ~3 min read- 01Adults spent significantly more time online in 2020 compared to 2019, with the 18-24 age group showing the largest increase, particularly during lockdown periods.See it on page 13
- 02Despite a potential decrease, 6% of UK households (approximately 1.5 million) still lacked internet access in March 2021, though direct comparability with previous years is limited due to methodology changes.See it on page 14
- 03Social video platforms are actively launching new features to maintain and build engagement, exemplified by Snapchat's 'Spotlight' which gained 100 million users by January 2021 and offers creators a share of $1 million daily.See it on page 94
- 04TikTok removed 104.5 million videos in the first half of 2020 and 89.1 million in the second half, with 'minor safety' and 'adult nudity/sexual activities' consistently being among the top removal reasons.See it on page 117
- 05The COVID-19 pandemic led to a significant increase in online education for children, with nearly 90% of parents in Britain homeschooling their children in May-June 2020 and January-February 2021.See it on page 70
- 06Subscription revenue for digital publishers saw a substantial increase of 51.3% from Q3 2019 to Q3 2020, contributing to positive revenue growth for 53% of digital publishers in Q3 2020.See it on page 145
- 07Paying subscribers to UK online newspapers grew by an estimated 800,000 in 2020, reaching nearly three million across seven major newspapers, with The Guardian, The Telegraph, and Financial Times experiencing the largest gains.See it on page 145
Summary
Overview............................................................................................................................ 3 What we have found – in brief ........................................................................................................... 3 1. The online consumer ......................................................................................................
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