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NEXON Co.
The NEXON FY2022 Q4 earnings conference call highlights the company’s strategic focus on long-term operational stability and the cultivation of virtual worlds. Management reports a successful turnaround for the China-based Dungeon&Fighter title, which saw consistent recovery throughout 2022 following adjustments to farming systems and improved developer-to-player communication. While the company projects approximately 30% growth for this title in Q1 2023, it cautions against extrapolating this rate for the remainder of the year, emphasizing a commitment to sustainable longevity over short-term spikes.
Key performance indicators for 2022 included record-high revenues for FIFA ONLINE 4, driven by both World Cup-related engagement and effective community-focused operations. However, leadership maintains a conservative outlook for this title in 2023, noting that the previous year’s performance was bolstered by unique seasonal factors. Regarding new market opportunities, the company confirmed regulatory approval for the launch of MapleStory M in China, though specific marketing and release timelines remain forthcoming.
The company’s broader strategy centers on the development of high-quality, cross-platform virtual worlds, exemplified by the global rollout of KartRider: Drift. Management posits that innovation and meaningful differentiation are the primary drivers of user retention, effectively mitigating concerns regarding competition for limited consumer leisure time. Financially, the company plans to moderate the rate of headcount expansion in 2023 compared to the previous year, while simultaneously increasing marketing expenditures to support major title launches. Despite these shifting cost structures, the company aims to maintain an operating profit margin consistent with its 2022 performance of 29%.
NEXON Co. · 2022