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NEXON Co.
The second quarter of 2017 for Nexon was characterized by sustained growth in core PC titles, particularly Dungeon&Fighter in China, and a strategic focus on long-term live operations over short-term market share. Revenue drivers for the period included consistent content updates and rigorous KPI analysis, which resulted in year-over-year increases in monthly active users and paying users, while average revenue per paying user remained stable. The company maintains a balanced view of the evolving gaming landscape, viewing the rise of competitive titles like PlayerUnknown’s Battlegrounds as a positive industry catalyst rather than a direct threat to its market position.
Operational strategy remains centered on high-quality game development and longevity, as evidenced by the launch of Dark Avenger 3 in the highly competitive Korean mobile market. Early performance metrics for this title indicate retention rates comparable to previous successful releases like HIT, reinforcing the company's commitment to in-house IP development. While the current revenue mix remains weighted toward PC at 76 percent, the company is actively expanding its mobile portfolio without adhering to a fixed platform ratio, anticipating that device boundaries will continue to converge.
Financial performance in the second quarter was influenced by shifting royalty cost ratios, which fluctuated based on the specific contribution of third-party titles such as Dynasty Warriors Unleashed. Looking ahead, the company maintains a conservative approach to emerging trends like E-Sports, preferring to let community demand dictate investment rather than forcing market entry. With a full-year tax rate projected at approximately 20 percent, the company continues to prioritize its established expertise in live operations and deep user engagement to sustain momentum across its global markets.
NEXON Co. · 2022