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NEXON Co.
The fiscal year 2019 first-quarter earnings discussion centers on the performance of key intellectual properties, specifically the Dungeon&Fighter franchise in China, and the strategic integration of mobile and PC gaming platforms. The primary thesis emphasizes leveraging established franchises to drive growth through cross-platform synergy, while maintaining operational efficiency and long-term investment in emerging technologies like artificial intelligence.
Financial performance in the first quarter was bolstered by the Dungeon&Fighter franchise, which exceeded expectations due to a successful level cap release. This update effectively sustained user engagement beyond the typical Lunar New Year period, resulting in a year-over-year increase in average revenue per paying user. Management attributes this success to shifts in user behavior, where core player activity successfully catalyzed engagement among middle-tier users.
Strategic focus remains on the convergence of PC and mobile platforms. While acknowledging the potential for cannibalization when launching mobile versions of established PC titles, the company views this as a necessary evolution to grow overall franchise value. Lessons learned from the MapleStory model in Korea guide the approach to future mobile launches, including the upcoming Dungeon&Fighter 2D mobile title. The company maintains a cautious, quality-focused approach to this release, utilizing multiple closed beta tests to ensure the product meets high internal and partner standards before a full market launch.
Regarding corporate investment, the company maintains a disciplined approach to research and development. Capital is allocated across three tiers: core genres, boundary-stretching projects, and frontier investments such as AI. Despite recognizing tectonic shifts in the gaming industry, management does not anticipate immediate, drastic changes to headcount or spending, prioritizing instead the stability of their existing "Forever Franchises" to fund future innovation.
NEXON Co. · 2023