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NEXON Co.
Distilling the key insights…
This summary of the Nexon FY2015 Q2 earnings question-and-answer session outlines the company’s strategic outlook, operational performance, and financial expectations. The primary focus is on balancing the transition toward mobile gaming while maintaining the stability of its core PC online business. Management emphasizes a long-term commitment to high-quality, immersive titles, aiming to replicate the multi-year lifecycles of its PC franchises within the mobile sector.
Key financial and operational findings include a projected 20% tax rate for the full 2015 fiscal year, following a one-time reversal of income taxes in Q2. While Q3 revenue in Korea is expected to face year-over-year pressure due to the absence of 2014 FIFA World Cup-related tailwinds, the company anticipates that contributions from MapleStory2 and new mobile titles will mitigate these declines. Marketing expenditures are slated to increase by JPY 2.2 billion, specifically targeting the launch of MapleStory2 and the Asian expansion of DomiNations, with revenue impacts expected in Q4 and beyond.
Regarding mobile strategy, the company reports that while DomiNations experienced a strong initial launch in Western markets, it has faced recent performance challenges that the company intends to address through large-scale updates and marketing. Management remains cautious regarding emerging technologies like Virtual Reality, citing a lack of current market scale, and continues to prioritize strategic partnerships with global entities such as Square Enix and EA to secure high-quality intellectual property. Overall, the company maintains a positive outlook on the PC platform, attributing recent revenue strength to improved live operations and high-quality game management.
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