New Playgendary Game Pinatamasters Saw Fast Downloads & Revenue Growth

Key insights

6 takeaways

01
Playgendary's arcade game Pinatamasters saw US revenue grow 638% over a five-day period following a major advertising push.
02
Daily downloads in the US App Store increased sevenfold, rising from 18,496 to 140,574, after the game reached the #1 spot on the Top Free Game Chart in mid-April 2019.
03
Following a soft launch in Canada in November 2018 and a global release on March 29, 2019, the publisher launched a large-scale advertising campaign across more than 30 countries on April 10, 2019.
04
The publisher utilized seven different ad networks, including Facebook and Instagram, to test 11 playable ads and 95 video ads.
05
The most effective creative asset was a playable ad that remained active for 11 days across 392 apps in 35 countries.
06
While Playgendary focused its user acquisition strategy on Asian and Middle Eastern markets, the majority of the game's revenue was generated in the US and UK.

Summary

The arcade game Pinatamasters, developed by Playgendary, experienced rapid commercial success following a strategic global release in early 2019. The game’s performance highlights the efficacy of aggressive, data-driven user acquisition campaigns, as evidenced by a 638% increase in revenue within a five-day period in the United States. By mid-April 2019, the title reached the number one position on the US App Store’s Top Free Game chart, with daily downloads surging sevenfold from approximately 18,500 to over 140,500.

The publisher’s growth strategy involved a phased rollout, beginning with testing in Canada in late 2018 before a worldwide launch on March 29, 2019. A major advertising push commenced on April 10, 2019, spanning more than 30 countries. While the publisher focused its user acquisition efforts on markets in Asia and the Middle East, the highest revenue generation occurred in the United States and the United Kingdom.

Methodologically, the campaign utilized seven different ad networks, including Facebook and Instagram, to test various creative assets. The publisher deployed 11 playable ads and 95 video ads during this period. Performance data indicates that playable ads were particularly effective, with the most successful creative remaining active for 11 days across 392 apps in 35 countries. Similarly, the top-performing video ad maintained visibility across 350 apps in 34 countries over a six-day span. These findings underscore the importance of diversified ad network testing and the high conversion potential of interactive playable formats in driving rapid mobile game scaling.