MAG Interactive Interim Report: Q1 2024/25

Key insights

7 takeaways

01
MAG Interactive reported Q1 2024/25 net sales of 68,995 KSEK, representing a 10% decrease compared to the same period last year.See it on page 6
02
Operating profit (EBIT) fell to 1,932 KSEK from 5,892 KSEK in the prior year, while EBITDA declined to 17,194 KSEK from 20,134 KSEK.See it on page 10
03
The board has proposed a dividend of 1 SEK per share, totaling 27 MSEK, supported by a cash position of 119,150 KSEK at the end of the quarter.See it on page 5
04
Key performance metrics showed declines in user engagement, with daily active users (DAU) dropping 8% to 1.0 million and monthly active users (MAU) falling 11% to 2.6 million.See it on page 12
05
Net sales from in-app advertising decreased by 18% to 33,233 KSEK, while net sales from in-app purchases remained relatively stable at 35,762 KSEK, a 2% decline.See it on page 12
06
The company is prioritizing the development of new titles, including 'Crozzle' and a new tile-matching game, aiming to increase the pace of market testing through a new technical platform in 2025 and 2026.See it on page 3
07
QuizDuel remains the company's largest product by daily active users, continuing to generate revenue growth more than ten years after its initial release.See it on page 8

Summary

MAG INTERACTIVE AB (PUBL) Q1 Interim report Sep-Nov 2024/25 MAG Interactive is a leading mobile game developer focused on casual social games. With passionate, creative teams and a data-driven business model, MAG delivers world-class gaming experiences to millions of players worldwide. MAG specializes in word games and trivia, with a portfolio of titles including Quizduel, Wordzee, Ruzzle, WordBrain, Word Domination and Wordbubbles, that have been downloaded over 350 million times.

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