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Create free accountLet's Name My Game!!! (STOP ME :D)
Key insights
6 takeaways- 01Prioritize searchability by conducting a 'Google test' to ensure the title is unique and ranks highly in search engine results for better discoverability.
- 02Avoid generic industry buzzwords that can signal low quality and instead use synonym finders and word associations to create distinct, memorable branding.
- 03Vet potential names to ensure they accurately convey core game mechanics while remaining distinct enough to avoid legal or market confusion with existing intellectual properties.
- 04Use a structured comparison matrix to objectively score potential titles against criteria like memorability, thematic alignment, and phonetic accessibility.
- 05Select titles that balance creative branding with functional clarity, as abstract or compound names often outperform overly literal or descriptive titles.
- 06Implement an iterative testing process to evaluate names across multiple languages to ensure they are easy to pronounce and globally accessible.
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Transcript
yo it's time to give my game a name because I'm sick of saying a strategy game I want to strut jeti placed reject I think I have a really cool workflow for this I want to share with you so sure let's get started and let's think about the factors that actually matter the first one is the Google test and we will get to that very soon it's the game team just the name sound like a strategy game that's beneficial because then people instantly know what it's about so let's get started with the first game right here spaghetti G so a mixture of spaghetti and strategy let's just enter that into Google okay it survived the Google test with absolute perfection if you see this when entering your name this is basically the best that can happen to you it will be extremely easy to rank for this word because nobody else is using it and there's no other game with the same name or anything like that so survive the Google test gets three points for this is it easy to remember
no get so on fits the games team that depends I think we can put a depth to be able to make it fit the name but at the moment it's not fitting perfectly just because those monsters look a tiny bit like spaghetti monsters I don't think that this is strong enough connection to give it a three does it sound like a strategy game yep strap Jette also a combination of spaghetti and strategy and it doesn't really survive you test what happens if I enter a jerky game you get someone there okay so now we can try to come up with new names actually one that I want to add here I think this doesn't sound like a good game because I just came up with the name dork creep and I think it has probably a lot of advantages in the other other categories but it just looks like a really crappy game door creep so let's do the Google test let's put that in
quotation marks okay so there are only 378 results that's not all that much as you can see there's no door creep in the headline so yeah it's not perfect but it survived the Google test it's a - what about dog control well the definitely sounds a lot better than everything we had before so there's something about the word creep that just makes the games on preppy I think there are so many games who have creep in their title it's just sounds like a trash game if you put creep in your title so easy to pronounce it's also a deciding factor and it should just be easy to pronounce in English it should be relatively easy to pronounce in as many languages as possible so that's something to keep in mind but especially in English it should be easy to come out yeah I think I have to give all of them a - because it's not perfect both of them have the word dog and toss is not really the easiest word to pronounce what else could we use that's my synonyms tournament finder
websites are pretty cool I just enter don't okay Brett come short cabbage control lettuce control maybe those are not the best doodle chips control point control Play Doh clay and I play please please survive the Google tests that's only about 5 billion results is it easy to remember doesn't sound like a strategy game to make control honestly it sounds a bit like something creative tactics all about splitter ji basically I'm exactly this is what we want I know me a sounds a bit like a fantasy game about a need or seven results if we write it like this survives the Google test so I think we can put it in our list let's try to do one or two more I really want to get
some fantasy names into the mix as well need to remember boom splat fits the game deep yes sounds like a strategy game goon split yeah let's do another coming up with fantasy names it's the hardest thing ever but long double I'm getting really desperate yeah of course this song about what we will be let's just enter end of letters no I'm sick of this Oh your name exceeds of course there are 15,000 results Forex bubble oh I don't want to much a super bubble video okay one more strategy let's just translate something to let them play don't you [Music]
la bete one-bedroom slimy fight sounds too serious creepy toes now we cannot use that seems to be medical term not perfect but okay I would say let's calculate the average the best have control [Music] okay enough let's cut this a little short here originally I wanted to let you guys vote but I already made up my mind more or less so this is your time to stop me from making a mistake we have over Stella Stella over let me just show
you a couple of variants that I'm was really considering and thinking about Dell over Stella almost I think was just longer than the other two and here is the one I really like over over because almost means egg and yeah the name is basically just 2x connected with a line and between the bovis over or almost almost however you want to pronounce it I think it's a really good name I think it's a really smart name easy to remember easy to pronounce fits to the game it has everything three points everywhere I have really fun a lot of this name now is your time to stop me from making a mistake if you think this is a bad name help me think is there anything wrong with this name should I or shouldn't I take this please stop me from making a big mistake because yeah I'm pretty famous for give him my game stupid names and I don't want that to happen what do you
think about the name the other ones with the door door in the name I don't really want to have door in the name they are out in case you're wondering how I got this idea because unfortunately I didn't document it honestly I just just came into my mind while editing this video I was thinking what else could we do why not use the same word twice and then suddenly I got the connection between oh two connected ex that actually makes a lot of them yeah guess that's it for this video have an amazing day make the world your playground and see you in the next one enjoy this beautiful error message oh yeah beautiful
Summary
Selecting an effective title for an indie game is a critical development step that significantly influences market success and discoverability. A systematic approach to naming involves evaluating potential titles against specific criteria: the Google test, which measures search engine optimization and uniqueness; ease of memorability; thematic alignment with the game’s genre; and phonetic accessibility across different languages. By utilizing a structured comparison matrix, developers can objectively score candidates to identify the most viable options while avoiding common pitfalls, such as using overused industry buzzwords that may inadvertently signal low quality.
The methodology emphasizes the importance of searchability, as a title that ranks highly in search results provides a distinct competitive advantage. During the brainstorming process, developers should leverage synonym finders and creative word associations to move beyond generic descriptors. The evaluation process involves iterative testing, where names are vetted for their ability to convey the game’s core mechanics—such as strategy elements—while remaining distinct enough to avoid confusion with existing intellectual properties.
Ultimately, the selection process favors names that balance creative branding with functional clarity. For instance, abstract or compound names that possess a visual or thematic connection to the game’s assets often perform better than literal or overly descriptive titles. By prioritizing names that score consistently across all evaluation metrics, developers can mitigate the risk of choosing a title that is difficult to market or pronounce. This analytical framework serves as a safeguard against impulsive naming decisions, ensuring the final choice is both memorable and strategically sound for long-term visibility.
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