Updated Mar 17, 2026 by AEVI
Women accounted for 47% of the 118 million active gamers across Spain, France, Germany, Italy, and the UK in 2020, up from 45% in 2019.
Female gamers generated €6.8 billion in spending in 2020, representing 38% of total industry revenue and a 31% year-on-year increase.
During the 2020 Q2 lockdown, 60 million women played video games, with average weekly playtime rising to 8.8 hours and console sessions increasing by approximately one hour.
Spending by women was split evenly between console titles and mobile apps, with each category contributing approximately €3 billion to the total.
Smartphone and tablet usage among female gamers grew by 3% between Q1 2019 and Q4 2020, highlighting the rising importance of mobile platforms.
The total revenue of the five-market European video game industry grew by €3.2 billion in 2020, driven significantly by the expanding female audience.
Women accounted for 47% of the 118 million active gamers across Spain, France, Germany, Italy, and the UK in 2020, up from 45% in 2019.
Female gamers generated €6.8 billion in spending in 2020, representing 38% of total industry revenue and a 31% year-on-year increase.
During the 2020 Q2 lockdown, 60 million women played video games, with average weekly playtime rising to 8.8 hours and console sessions increasing by approximately one hour.
Spending by women was split evenly between console titles and mobile apps, with each category contributing approximately €3 billion to the total.
Smartphone and tablet usage among female gamers grew by 3% between Q1 2019 and Q4 2020, highlighting the rising importance of mobile platforms.
The total revenue of the five-market European video game industry grew by €3.2 billion in 2020, driven significantly by the expanding female audience.