Global Top Mobile Games: May 2025

The May 2025 mobile game landscape shows a mix of legacy IP revivals, new releases, and sustained growth in key markets. A standout event is the launch of “Dragon Nest: Rebirth of Legend,” a remastered Korean MMO that entered iOS ad charts after a May 29 release in Hong Kong, Macao and Taiwan. The title leveraged nostalgia through an MC HotDog ambassador, a viral theme song, streamer collaborations and a 7‑Eleven top‑up partnership. SocialPeta data reveal over 7,000 unique ad creatives, predominantly short videos (≈67 % <30 s) in Traditional Chinese, generating roughly 127 k impressions across a 20‑day campaign.

Simultaneously, FUNFORGE TECHNOLOGY pushed two MMORPGs; “The Seventh Disaster” dominated ad spend in Taiwan and Southeast Asia, deploying 12,000+ video creatives (≈72 % portrait) that amassed about 195 k impressions over a 14‑day period. The game’s creative mix highlighted giveaways, high drop rates and AI‑generated monster footage.

Revenue leaders on the App Store included “Royal Match” ($71 m, +4.4 % MoM), “Brawl Stars” ($27 m, +50 % MoM) and “Pokémon TCG Pocket” ($50 m, +13.3 % MoM). On Google Play, “Whiteout Survival” ($35 m, +9.4 %) and “Dark War Survival” ($11 m, +10 % MoM) topped the charts.

Download spikes were driven by “Fruit Merge” (≈2 m, 100 % MoM) and “Delta Force” (≈2 m, 34.7 % U.S.) on the App Store, while “Ludo King®” (≈19 m) and “Free Fire” (≈11 m, 17.6 % Brazil) led Google Play downloads. The data underscore continued regional concentration—Traditional Chinese markets for ad spend, India for casual and board games, and Brazil for shooter and rhythm titles—highlighting strategic opportunities for publishers targeting these demographics.